Sign in
Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Translate This Page
Translate this page
Powered by
Microsoft® Translator
Options
About
Email Blog Author
RSS for comments
OK
Search
Tags
blogs
books
Communication
community
environment
event
experience
Marketing
marketing with Microsoft
megaphone
mobility
networking
partnering
powerpoint
PR
remarkable
revolution
Sales
smart data
technology
Archive
Archives
April 2008
(16)
March 2008
(26)
February 2008
(6)
January 2008
(17)
December 2007
(25)
November 2007
(20)
October 2007
(21)
September 2007
(13)
August 2007
(18)
July 2007
(6)
June 2007
(29)
May 2007
(48)
April 2007
(41)
March 2007
(54)
February 2007
(47)
January 2007
(13)
December 2006
(18)
November 2006
(8)
October 2006
(15)
September 2006
(16)
August 2006
(26)
July 2006
(14)
Posts
Subscribe via RSS
Sort by:
Most Recent
|
Most Views
|
Most Comments
Excerpt View
|
Full Post View
Igniting the Revolution...
Love the Partner Love...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Damn, I love it when our partners feel good about the Microsoft "touch." Check this out re: Gail Steele, a Mid-Atlantic Partner Account Manager to her boss from Digicon . Good morning John, I wanted to take a few minutes out of my day to tell you about...
Igniting the Revolution...
The Event Experience...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
We talk a lot about getting people to commit to an event, but not as much about how they feel when they are there. Call out to the team at NMR for their event yesterday. They've got a nice, comfortable seating area (with couches) that makes for a great...
Igniting the Revolution...
Chalk one up for Vista...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
On my Windows XP media center machine, if I wanted to burn a recorded show to a DVD, I couldn't do it w/Windows. I bought a program called DVD Santa, which got the job done. It wasn't the best, but it worked. Last night, I had to burn some shows of the...
Igniting the Revolution...
Who Needs a CIO?
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Interesting post from Chris Anderson on the mindset of the CIO today.
Igniting the Revolution...
On name tags...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Our man, Seth, does it again. When you're prepping for your next event, think about it. Why name tags matter...
Igniting the Revolution...
Sort Problems Resolved…
Posted
over 6 years ago
by
MSDNArchive
1
Comments
I was at the NMR event this AM and Lauren Brice of the AFA saw Excel 2007's sorting/conditional formatting improvements and remarked: "You don't know how many hours of customer service support you have just saved us." That's what I love to hear!!
Igniting the Revolution...
Location, Location, Location...
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Marketing is both science and art, no question. The art part is how you make people feel, but there's a science part. One of them is when we make suggestions about locations for your event. There's a TON of data-mining and analysis that goes into this...
Igniting the Revolution...
Open Office Hours…
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Based on partner feedback… We'll be here every Wednesday for calling. If you want to come into the DC office to make calls, you can now do so. Bring your own list, use the caller ID, and stay focused. We'll still have our standard blitz on the...
Igniting the Revolution...
A Purple Cow?
Posted
over 6 years ago
by
MSDNArchive
1
Comments
With call out to Seth Godin for the concept , check out this resume This is how you do it! Props to Michael Eisenberg's blog .
Igniting the Revolution...
How strong is the website?
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Another tool to use before you call a company. Get a feel for how their website fares. Source: dnScoop - Domain Name History Tool, Traffic Verification and Forums
Igniting the Revolution...
The value of blogging...
Posted
over 6 years ago
by
MSDNArchive
7
Comments
Or perhaps Blog ROI might be better. Had an intro call with Chris Chodnicki of Bi4ce and he made my day by telling me that he'd read this blog and it wasn't the "usual PR junk you would expect from Microsoft." To paraphrase, he found it "entertaining...
Igniting the Revolution...
Whose Wedding Is It Anyway?
Posted
over 6 years ago
by
MSDNArchive
0
Comments
We celebrated my brother's engagement on Sunday night by going around the table and having everyone offer his/her opinion about what makes a great wedding. My brother nailed it on the head when he said, " plan it as if you were a guest ." Paula Gulak...
Igniting the Revolution...
How Not To Introduce Yourself over Email
Posted
over 6 years ago
by
MSDNArchive
1
Comments
I have NO idea who the author is or why he's writing to me. My name is XXXXXXX and I'm with XXX. We were founded in 1994 land, and maintain status as a small woman-owned business with a current GSA schedule and active secret DoD clearance. Our employees...
Igniting the Revolution...
Next Best Practices Call
Posted
over 6 years ago
by
MSDNArchive
2
Comments
Karen just wrote in with a great idea for our call in 2 weeks: Another idea I have is to set aside time to talk about "when bad things happen to good events." There are a lot of lessons to be learned about dealing with problems because event planning...
Igniting the Revolution...
How to Get Customers to Show...
Posted
over 6 years ago
by
MSDNArchive
2
Comments
Went out to a jam-packed event by MTI today in Reston. Over 75 customers there. These guys really know how to turn registrants into attendees. You know what they do? Programmatically reach out to registrants in the weeks leading up to the event Ask "involving...
Igniting the Revolution...
Showing the customer love..
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Went into the T-mobile store to buy a new bluetooth headset. I said, "Hey, do you have a discount for existing customers?" (it would have been nice if they asked me first, but hey, I'm aggressive.) The rep, Leo, says, "what's your cell number?" Then,...
Igniting the Revolution...
Marketing Idea for the Dry Cleaner...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
If you've got a stain on a shirt at the dry cleaner, they take one of these sticke rs and put it on the location of the stain. Makes sense, right? My idea...give the stickers to their customers. That way, when I spill something, I put the sticker on myself...
Igniting the Revolution...
Seven steps to remarkable customer service
Posted
over 6 years ago
by
MSDNArchive
0
Comments
A GREAT piece....something to think about... Link to Seven steps to remarkable customer service - Joel on Software
Igniting the Revolution...
How to leverage a Microsoft event...
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Got to hand it to Mike and John at ATSG . They really took full advantage of the launch at BWI Marriott yesterday. They rented out a room ( right in the middle of the event ) and invited a large number of their customers and prospects to join them for...
Igniting the Revolution...
On Persistence...
Posted
over 6 years ago
by
MSDNArchive
2
Comments
One of the best parts of this job is working with partners to develop their marketing expertise. I'm particularly excited by the progress that Maria from MetroStar has made in the past few months. I think Maria would agree that when she started, her marketing...
Igniting the Revolution...
Godin at U of MD write up...
Posted
over 6 years ago
by
MSDNArchive
2
Comments
Here's the official press release... Link to News & Events - Robert H. Smith School of Business - University of Maryland, College Park
Igniting the Revolution...
Getting Engaged and Getting Value...
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Saw Karen Riordan of Grace-Hunt today at the Launch event at BWI Marriott. She was raving about the value of the Get Engaged program. If nothing else, it's valuable to learn how Microsoft works. You can't get that unless you are 'engaged.' [her word,...
Igniting the Revolution...
Nurturing your relationships...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
When we went to hear Seth Godin, he talked about cultivating (as farmers do) those who are interested in your product/service. Ask people who know me and they will tell you that I have a very programmatic approach to managing the relationships I have...
Igniting the Revolution...
Event ROI...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Ellie at Enabling Technologies conducted a Unified Messaging event on Jan. 25th. She writes: I just wanted to follow up and let you know that the Baltimore event for Enabling has already resulted in a pilot for Miles Stockbridge, a prominent Baltimore...
Igniting the Revolution...
Teaching How To Fish...
Posted
over 6 years ago
by
MSDNArchive
0
Comments
Every Friday, I prepare the agenda for my 1:1 meeting with Reed Overfelt, our GM. I send him a snapshot of our scorecard for each month (here's February) Then, I try to provide some commentary around it...what's going on. For example: Commentary We’re...
Page 1 of 2 (47 items)
1
2