Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

March, 2007

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    New Email Etiquette...Proposed

    • 6 Comments
    If it's a 1 word response, don't send it. No more "ok" or "thanks". I guess "yes" and "no" may be the exceptions.
  • Igniting the Revolution...

    A missed opportunity...

    • 0 Comments
    So my wife forwards me an email that has all of the markings of a email spoof. It reads (in part): FOR IMMEDIATE RELEASE: Thursday, February 8, 2007 Cancer-causing Chemical Found in Children's Bath Products Women's Shampoos and Body Wash also Contaminated...
  • Igniting the Revolution...

    Closing the Event Loop...

    • 1 Comments
    For Microsoft to invest in your Partner event, there's got to be an ROI . The partners who communicate this back get the love . Simple as that. Now, we've made it even easier to track it. The data from our partner-led events is uploaded into Siebel and...
  • Igniting the Revolution...

    The Music Album Re-emerges...

    • 1 Comments
    Of all the industries that are being turned upside down by the Internet revolution (heads up on cell phones), none is more fascinating to me than music. Read another good article today about the changes it is facing and then called an old friend, Andy...
  • Igniting the Revolution...

    Windows is Most Secure?

    • 0 Comments
    It may be hard to believe, but don't take it from me, take it from Symantec: Link to Report Says Windows Gets The Fastest Repairs
  • Igniting the Revolution...

    ClickToAttend.com Conversion Rate...

    • 3 Comments
    Joan Muschamp of AKG writes in: I have been tracking my click throughs more closely the last few drops, and I”ve notice that while I am getting a lot of clicks right to the registration page of Click to Attend, they are not actually registering in large...
  • Igniting the Revolution...

    Lead Generation Services...

    • 0 Comments
    Vinny from ICI writes in and asks: We got 23 registered and counting! What does Lead generation entail? I received an alert stating that we qualified for lead generation services from Microsoft on the Microsoft Partner Website. The answer, my friend,...
  • Igniting the Revolution...

    Connecting to Your Webinar Audience...

    • 1 Comments
    Sitting in on a really good webcast now about Presenter Excellence . While we don't advise using this as an opportunity creation vehicle, it is a great tool to nurture/cultivate your relationships. I don't love all of the slides (some are a bit text heavy...
  • Igniting the Revolution...

    The Comcast Dip...

    • 2 Comments
    Thanks to a free offer by Seth Godin and some quick typing by yours truly, I received a copy of Seth's soon-to-be published next book, The Dip . The basic idea...it's ok (even great) to quit. You just have to know when it's strategic quitting and when...
  • Igniting the Revolution...

    Taking It...

    • 0 Comments
    Working for Microsoft is like being a magnet for criticism and unsolicited feedback. There's one guy I know socially who, in particular, loves to find anything he doesn't like about Microsoft...a product, the way an event was held, a website, a commercial...
  • Igniting the Revolution...

    Live Meeting Account for Partners...

    • 0 Comments
    For those of you who joined our great call this AM, thanks. Great comment about using Webinars (particularly in the winter to avoid drop-off, but also as a nurturing tool) and my follow up was to look into licensing for partners. And here...
  • Igniting the Revolution...

    Microsoft's "Cool Hand Luke" Problem...

    • 4 Comments
    Anyone who has seen Paul Newman in Cool Hand Luke , can recite the movie's key tagline. You're probably thinking it right now... "What we've got here is failure to communicate." A few years back, Microsoft's mission was simple...." A PC on every...
  • Igniting the Revolution...

    Sense of Ownership...

    • 2 Comments
    Last week, I got into a bit of a "flame war" with some folks in Microsoft who hadn't bothered to upgrade their PC's to Vista yet. They are a distinct minority, but they basically felt that the time it would require (a few hours, granted) would take them...
  • Igniting the Revolution...

    It's Your House....

    • 1 Comments
    Hosting an event is like hosting a party at your house. In the prep stage, there are hundreds of details to think about...and, as my wife has taught me, they are all important. But, once in showtime, you can't be too prescriptive. You want your guests...
  • Igniting the Revolution...

    Simple Math...

    • 0 Comments
    60 registrants 20 attendees 4 requests for an IT Assessment Seems like the NetCentrics guys are happy (as am I) with their event yesterday. Kudos to John and the team for another solid day. Looking forward to the next one in June. You know what made this...
  • Igniting the Revolution...

    When good events go bad...

    • 4 Comments
    On Friday's call this week, we're going to talk about making Lemonade out of Lemon Events. Karen Kalantzis is going to speak, as will Dave Sobel . Here's what happened to Dave for his event yesterday: Registered: 19 Confirmed on the phone yesterday (by...
  • Igniting the Revolution...

    On Blogging and the Internet...

    • 0 Comments
    A great post on what it all means... Link to gapingvoid: "cartoons drawn on the back of business cards": edelman talk
  • Igniting the Revolution...

    Capturing Attention and Imagination..

    • 0 Comments
    Here's a great story about a recruitment campaign ...but the idea works for any time you are trying to motivate people to do something.
  • Igniting the Revolution...

    Another underutilized asset for your events...

    • 1 Comments
    We talk a lot about the "Event Experience" and how we want to tell a good story to customers. One resource that many partners don't use (some do) is the Demo Showcase (for Gold/Certified) partners.If your engineers are in front of a crowd (or even one...
  • Igniting the Revolution...

    Great PowerPoint...

    • 1 Comments
    I blogged before about what makes a great presentation and there's been a lot of discussion about it. Now, a web-wide contest for the best PowerPoint . Judge for yourself.
  • Igniting the Revolution...

    Presenter Excellence...

    • 2 Comments
    Could be an interesting course for those who do webcasts/webinars...I've registered. The Presenter Excellence Training is designed to enhance a presenter’s ability to effectively use audio and web conferencing to convey their message. While many presenters...
  • Igniting the Revolution...

    Book Review: Made to Stick

    • 3 Comments
    It's rare that I will review a book before I've finished reading it. It's also rare that I will decide to read a book again immediately after I finish reading it. Made to Stick is that type of book. The authors tackle the idea of what "sticks" in...
  • Igniting the Revolution...

    Godin's Next Book...

    • 0 Comments
    So, Seth Godin's new book called "The Dip" is coming out. Today, he posted an offer on his blog of a free book for a select few. Well, I pitched...and on the strength of my numerous Godin references on this blog (and last month's presentation ), I'm getting...
  • Igniting the Revolution...

    Revolutionary...

    • 3 Comments
    So I just got a T-mobile Dash phone and it is SWEET. It's got Windows Mobile 5 on it, direct email (a la Blackberry) with a full keyboard, ability to see Word, Excel, Powerpoint, camera, video, music, etc. Heck, you can even watch recorded TV shows. It...
  • Igniting the Revolution...

    Reselling opportunity...

    • 0 Comments
    We're looking for a few partners who might be interested in reselling Essential Support Services as part of a User Acceptance Testing pilot. What's in it for you The invoice to the partner is 10% below the MS direct price – allowing a 10% mark up. Requirements...
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