How can you make your customers love you?
Check this out from a business that is about as commodity as it gets...printing t-shirts.
From: Personal Touch <personaltouch@customink.com>Date: Apr 26, 2007 9:10 PMSubject: Brain Tumor Society donation 357060 Hi Julie,I noticed that you have designed shirts for the upcoming Brain Tumor Society charity event. We think it's awesome that you are participating in such a worthy cause, and we would like to sponsor you and your team by contributing a small donation. Could you please reply to this e-mail with the link to your individual sponsorship page, team page or an address to which we may send a check? I look forward to hearing from you soon.Warm Regards,Alyssa ModesittCustomInk.com
From: Personal Touch <personaltouch@customink.com>Date: Apr 26, 2007 9:10 PMSubject: Brain Tumor Society donation 357060 Hi Julie,I noticed that you have designed shirts for the upcoming Brain Tumor Society charity event. We think it's awesome that you are participating in such a worthy cause, and we would like to sponsor you and your team by contributing a small donation.
Could you please reply to this e-mail with the link to your individual sponsorship page, team page or an address to which we may send a check?
I look forward to hearing from you soon.Warm Regards,Alyssa ModesittCustomInk.com
And Julie forwarded it to her friend saying:
look how amazing customink.com is!!!
Julie's friend forwarded to me (and 10 other people) with the following note:
we need to only order tshirts from here in the future. this is incredible! great work on their part!
A donation (a great return address!) and a nice word gets them a TON of free advertising, goodwill and future business.
So, what can you do to have that type of low investment, high touch/impact?