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Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
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Igniting the Revolution...
The Customer Experience...
Posted
over 6 years ago
by
MSDNArchive
9
Comments
The average American has over 3000 customer experiences daily . And Joey Coleman of Design Symphony understands what it takes to make a customer feel good about you. In an era where "everyone competes on speed (thanks to ups, fedex) and price (china,...
Igniting the Revolution...
Free Book Offer...
Posted
over 6 years ago
by
MSDNArchive
5
Comments
Well, there is no such thing as a free lunch, right? But, this comes close. I have 10 copies of Seth Godin's latest book, Small Is the New Big , to give away . But, there's a give/get . You GET the book. You GIVE one SOLID idea for making...
Igniting the Revolution...
Event Drop-Off by Month...
Posted
over 6 years ago
by
MSDNArchive
3
Comments
Partners spend a lot of time asking about effective execution of events and which variables have the most impact. Oftentimes, I say that it is The Long Runway in terms of demand gen. That was anecdotal, now I have some data which supports (sort of) the...
Igniting the Revolution...
Punctuality vs. Tardiness...
Posted
over 6 years ago
by
MSDNArchive
3
Comments
There are people who are always on time and there are people who are always late. And yes, there are some in the middle, but most gravitate towards one side. Time is everyone's most valuable commodity and in the division between punctual and tardy people...
Igniting the Revolution...
On hard work and event mileage...
Posted
over 6 years ago
by
MSDNArchive
3
Comments
See the video here. If there is a success story from the slew of April Events we did, it has got to be the team from Digerati in Harrisonburg. They began their marketing a bit late (5 weeks prior to the event) and with 10 days until the event, they...
Igniting the Revolution...
Pre-Event PR
Posted
over 6 years ago
by
MSDNArchive
2
Comments
The Moneyball event at RFK is tomorrow (pray for no rain), but the PR machine is underway ! I love seeing partners get out in front of it. We're not going to split hairs, since I gave Dave the idea after I read the book ( Book Review: Moneyball ) and...
Igniting the Revolution...
The Future of IW....
Posted
over 6 years ago
by
MSDNArchive
2
Comments
In Microsoft-speak, "IW" means "Information Worker" and Bill Gates outlined a vision for what that might look like two years ago. Last night, after a bit of hassle installing SQL Server 2005 on my Toshiba M7 laptop, I got a glimpse of the next quantum...
Igniting the Revolution...
Marketing is gasoline, not matches...
Posted
over 6 years ago
by
MSDNArchive
2
Comments
Once upon a time, the marketing department was a match. It was responsible for lighting a spark and the sales team would fan it to make it grow. Some sparks would go out, but if you lit enough, some turned into bonfires. 10 years ago, that was the name...
Igniting the Revolution...
Profile Update...what do you think?
Posted
over 6 years ago
by
MSDNArchive
2
Comments
Inspired by Guy Kawasaki's post on the value of LinkedIn (and a good looking profile ), I updaded mine. Click below and let me know what you think. Feel free to join my network and/or leave a recommendation as well. Thanks! (For more on my experience...
Igniting the Revolution...
5 Questions with Larry Brennan: an MS corporate marketing manager shares his wisdom...
Posted
over 6 years ago
by
MSDNArchive
2
Comments
One of the things that I've seen in my time at Microsoft is that there is a big game of "telephone" between corporate Microsoft and partners and the field. Everyone does their best to communicate but with so many hops, things get diluted. Today, we...
Igniting the Revolution...
5 Questions with Zakia Ovington: Driving a $136mm Vista business...
Posted
over 6 years ago
by
MSDNArchive
2
Comments
Continuing our series of talks with folks from Redmond who have a great view on various Microsoft business practices... Today we are talking with Zakia Ovington. (see Larry Brennan from yesterday ) Zakia is the senior product manager for Windows Vista...
Igniting the Revolution...
Event Planning Mistakes...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Stephanie at Data Management Group saw the success that some of our other partners have had running events (see here , here , and here ) Unfortunately, things didn't go as planned, and they had to cancel. I asked Stephanie what she learned from this experience...
Igniting the Revolution...
Microsoft's new 'surface' computer...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Neat stuff. see video here .
Igniting the Revolution...
What $5k in event marketing buys you...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals beat the Braves, 4-3!) Each of the 40 customers was assigned to a team "managed" by one of the reps from the sponsoring partners ( Evolve , Microsoft, Palm...
Igniting the Revolution...
When legal gets in the way of business...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
A number of partners have written in about how the Click to Attend site hinders registration. Today, I got an answer....and I can't say I'm thrilled. I am sure there is a valid reason (in the mind of the legal team, risk, etc.), but to think that we're...
Igniting the Revolution...
Post-Event follow up...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
A lot of partners ask: OK, so the event is over, now what? Well, here's a great example of one thing you could do. Following up on their great event, Digerati decides to strike while the iron is hot. They offer 1 hour of on-site service (a great loss...
Igniting the Revolution...
Subliminal Advertising...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
This is really something...understanding (or not) what influences your thinking.
Igniting the Revolution...
Preparing Your Presenter....
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Matt Rothman from Guru stopped by the office this morning. He's prepping for a June 10th event and already has 12 people registered ( so I like his chances ). It's his first event, and we've secured a Microsoft presenter for him. He asked, "is there any...
Igniting the Revolution...
True Partnership....
Posted
over 6 years ago
by
MSDNArchive
1
Comments
You want love and money from Microsoft ( more here )? Send an email like BEI just sent me. here is an updated Report for BEI - this reflects sales through mid-April. Total Microsoft sales are about $64K! And, hey guys, how much is that in services revenue...
Igniting the Revolution...
Horrible Presentations...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
We talk about this a lot...here's more evidence.
Igniting the Revolution...
Blackberry Killer...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
This may be bold, but I think Microsoft combined with HTC has created a "Blackberry Killer." I just installed Windows Mobile 6 on my T-mobile Dash . It's VERY impressive. Your email is like your desktop Outlook. You can do instant searches, propose new...
Igniting the Revolution...
T-mobile and the Customer Experience...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
For the technologically advanced, one of the most frustrating things is to call tech support and be treated like a novice. "Yes, I know where the 'start' button is.' "Yes, the battery is in the cell phone.' So, it's particularly rewarding when you call...
Igniting the Revolution...
The "Wow" and Marketing Speak...
Posted
over 6 years ago
by
MSDNArchive
1
Comments
My brother, Asher, is one of the harshest critics of new technologies. He's an early adopter, but he really puts things to the test in terms of value before he proclaims them worthwhile. He came over yesterday and I showed him my new laptop. "I haven...
Igniting the Revolution...
Post-Event PR
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Love when partners stoke the fire after an event. Here's what I got this morning....Nice job! Microsoft and The Computer Doctor Partner Event held in Occoquan, VA yesterday was a huge success. The afternoon was filled with excitement as our customers...
Igniting the Revolution...
Think blogs don't have power?
Posted
over 6 years ago
by
MSDNArchive
1
Comments
Ask the people who cumulatively lost 4 billion dollars worth of Apple market cap thanks to 1 blogs report. And, oh yeah, it was a false rumor.
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