Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

July, 2007

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Motivate an Audience...

    • 1 Comments
    Proof, if it ever was needed, that you can motivate an audience that (ostensibly) has little in common with you. Find that point of commonality and slowly, like a good piece of music, tell a story that builds to a crescendo, connects to your audience...
  • Igniting the Revolution...

    True Parntership...

    • 1 Comments
    One of the things that we talk about at Microsoft is how to truly be a partner with our partners. It's a classic "easier said than done." So, I was very, very excited yesterday when my teammates and I got two notes. Fabian from WING wrote in...
  • Igniting the Revolution...

    Paying for Events...

    • 1 Comments
    Mike Kenzie from Global Data Consultants wants to make sure that he gets the Right Customers to his event. So, how is he going to do that? Simple...set up an effective barrier to entry. Make people pay. We'll see if it works, but here's what he has to...
  • Igniting the Revolution...

    How You End...

    • 2 Comments
    Ever been to a presentation where the speaker does a good job and then just sort of says, "well, that's all I've got." It's not consistent with the rest of the presentation. You've got to end on a high note. This was brought to my attention in a great...
  • Igniting the Revolution...

    Being Remarkable...

    • 3 Comments
    We've talked about it on this blog A LOT. ( see here ) In this age where almost everything can be commodotized (including your services), you need to make it clear...from the outset...that you are different. There are tons, probably billions of business...
  • Igniting the Revolution...

    7-Eleven becomes Kwik-E-Mart

    • 1 Comments
    I'm not recommending that you go out and parody convenience stores to build buzz for your events, but I am asking you to think: What can we do that is consistent with our product or service that will get people talking? This is a great story and a great...
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