Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

August, 2007

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Getting Your "Raving Fans" to Help You Sell...

    • 1 Comments
    This one is so good, I am copying wholesale from Andy Sernovitz Coffee Cup Software has an amazing page on their site where you can ask 100 real customer what they think about their products. We're talking about the ability to email real customers, and...
  • Igniting the Revolution...

    Book Review: Art of Possibility

    • 1 Comments
    As you get older, the neural pathways in your mind become like different paths in a forest. Those that are used more often become easier to navigate. The tendency then is to walk down the easier, more comfortable paths (for the most part). It's a self...
  • Igniting the Revolution...

    Cultural Sensitivity...

    • 1 Comments
    Everyone has seen those emails that attack American companies bringing their products overseas, like Coca Cola means "bite the wax tadpole" in Chinese . Well, "La Mer" may mean "the sea" in French, but it caught my eye at Neiman Marcus for another reason...
  • Igniting the Revolution...

    Email Overload...and how to cope

    • 2 Comments
    Most nights, I go to bed with 0 emails in my inbox. Not every night, but that's the goal. Here's a good presentation you will enjoy. Merlin Mann , a well known productivity guru and creator of the popular 43 folders website talks about getting things...
  • Igniting the Revolution...

    More PowerPoint Jihad...

    • 1 Comments
    It may be a losing battle, but convincing the world that it is not about 100 word text slides during your presentation IS a worthwhile goal. Here's a great post from Presentation Zen on the topic (with a book recommendation)
  • Igniting the Revolution...

    If Ready to Go isn't...

    • 1 Comments
    If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS...
  • Igniting the Revolution...

    Book Review: Difficult Conversations

    • 1 Comments
    The higher you move up the experience ladder, the more you realize that success in most fields has less to do with technical/domain knowledge (obviously those are important) and more to do with the "softer skills" of things like interpersonal communications...
  • Igniting the Revolution...

    Stories make the sale...

    • 1 Comments
    You want evidence that stories can make a BIG difference in the sale? Here's a hilarious story that resulted in a (roughly) 14x ROI on a set of cheap Pokemon cards in an eBay auction. Why? It's a hugely entertaining story which generates HUGE word of...
  • Igniting the Revolution...

    Are Your Biz Cards Remarkable?

    • 1 Comments
    Remember Joey Coleman? It was because of his business card alone that I introduced him to a number of my partners and generated some biz for him. Well, our favorite guy, Seth Godin, once again waxes eloquent...and this time on the subject of cards . He...
  • Igniting the Revolution...

    TV Anywhere...

    • 1 Comments
    Picked up a copy of the Wall St. Journal today and read a good article called "Make Up Your Own Mine" about a gold mine disagreement in Romania. The author says, "Tonight, PBS will air "Gold Futures," a film by Hungary's Tibor Kocsis." May not be your...
  • Igniting the Revolution...

    Book Review: Wake Me Up When the Data Is Over

    • 5 Comments
    In principle, I agree with everything that the author advocates in Wake Me Up When the Data Is Over . Communication (and PowerPoint!) is about telling a story that resonates (see Book Review: Made to Stick ) not bombarding people with data, facts, and...
  • Igniting the Revolution...

    So, how do I set up an event?

    • 3 Comments
    Lauren from Essent wrote in today with some good questions (and legitimate complaints) 1. Can you please send me some kind of “steps to take” list for creating an event? I have been told many different things. Something that explains what needs to be...
  • Igniting the Revolution...

    Partners who Partner

    • 0 Comments
    I frequently get asked, "what are the characteristics of your top partners?" One of the answers is "a strong network of partners themselves." These are partners who understand that customers are looking for a full solution which includes software, hardware...
  • Igniting the Revolution...

    Why Blog?

    • 2 Comments
    Many people don't understand blogs. Don't understand the phenomenon or the business value. Here's a post that claims that "Microsoft was saved b/c of blogging." Gerald Kanapathy's Blog: Successful Blogging
  • Igniting the Revolution...

    Voicemail Experience...

    • 2 Comments
    Have you noticed that voicemail systems differ in the button you need to push to "bypass" a message? Sometimes it is a * or a # or a number... One thing that is frustrating is when you push one of those buttons and you guess wrong.... What if you began...
  • Igniting the Revolution...

    Technological First...

    • 2 Comments
    I'm on the train and I connected my Vista laptop to my T-mobile Dash phone (Windows Mobile 6) via Bluetooth. Then, I shared the Internet connection from the phone so that I can email, surf the web, and post to the blog. Very cool!
  • Igniting the Revolution...

    Book to Read: Paradox of Choice

    • 4 Comments
    I watched a 20 minute video of the author of Paradox of Choice (Barry Schwartz) giving a presentation at the TED conference and it was enough to convince me to get the book. The basic premise of the book is that TOO much choice leads to LESS satisfaction...
  • Igniting the Revolution...

    SBS Event Kit...Free

    • 1 Comments
    If you are in the small biz space, this may be worthwhile for you: Small Business Server Partner Event Kit Take your business presence to the next level with professional resources available FOR FREE from Microsoft!! Have you ever had a booth at a trade...
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