15 people are wearing Vista removable tattoos...

It's lunchtime at the Web 2.0 conference and we're definitely generating some booth buzz.

My goal was to get 1 person to wear a tattoo to win the grand prize, and we've destroyed that goal, with 15 people wearing them so far.

 It's attracted attention, drawn people to the booth, and most importantly, helped them engage in conversations with the Microsoft technology specialist and our partners, who are doing a bang up job on explaining how they are building solutions on top of MS technologies to help deploy Web 2.0 strategies (remember, Web 2.0 is a strategy, not a technology).