Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

January, 2008

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    MS con call warm-up routine...

    • 2 Comments
    If you've ever been on a Microsoft con call, this will sound familiar...enjoy.
  • Igniting the Revolution...

    The Long Tail and Branding...

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    The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world. Just first rate. If you are in marketing, advertising, communication, or PR (and who isn't?)... The Elongating Tail of Brand Communication
  • Igniting the Revolution...

    Meeting Your Idols...

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    When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time...
  • Igniting the Revolution...

    Books that change the way you think and act...and the rest

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    Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I've divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me...
  • Igniting the Revolution...

    That's Da BOM!!!

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    In Microsoft parlance, a BOM (Bill of Materials) is a set of documents/presentations/demos that we deliver to our partners to help them execute marketing campaigns. Typically, these are a combination of Word docs, PowerPoints, and PDF's that are all encompassing...
  • Igniting the Revolution...

    A Community That Cares...

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    Took another step in the evolution of our Public Sector Partner community today. I hosted the first "Planning for the Remarkable Event" call today. The objective is to raise the game of all of us who execute customer-focused events to make them truly...
  • Igniting the Revolution...

    Remarkable Advertising...

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    It's been said by Seth and Andy , "Do something worth talking about..." (Part 2 is: 'make it easy for people to tell their friends.") Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever....
  • Igniting the Revolution...

    Business Intelligence-What's in a name?

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    When I hear the term "Business Intelligence," I think of the idea of using data to make better, smarter decisions about your business. This is Microsoft's take . But, not everyone's. Met a new neighbor who told me he does "Business Intelligence." Thing...
  • Igniting the Revolution...

    Reaching out to the Disappointed...

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    No one likes to have disappointed customers or partners. It's not fun and you feel like a failure. Nevertheless, it' s better, IMHO, to reach out to those who are upset than to let their irritation fester. After our WIN calls , I make a point of contacting...
  • Igniting the Revolution...

    Like Peanut Butter and Chocolate...

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    The intersection of two of my favorite things...football and technology. But there's a much bigger message here. It touches on building community . It touches on collaborative development . The original post is so good that I am copying wholesale from...
  • Igniting the Revolution...

    Partner Marketing Excellence or How to Get Your Customers Excited...

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    Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that...
  • Igniting the Revolution...

    Listening to your audience....

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    I can't stand blogs where the RSS feed is only partial. I don't want to go to the website to read the rest of the article. Want to read it in the RSS reader. So, I was embarrassed in a big way when I met with loyal blog reader, Marc Sanders , and he said...
  • Igniting the Revolution...

    Nickel and Diming...cntd

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    If you read this blog, you know that my marketing hero is Seth Godin. So, I was pumped up when he had a blog post two weeks ago titled " Nickel and Diming " when I had the same title last April! Yeah, baby! Ok, ego boost over. Back to reality...
  • Igniting the Revolution...

    Bill Gates' Last Day...

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    Microsoft won't be the same Video: Bill Gates Last Day CES Clip Now, if we at MSFT can take this attitude and ability to laugh at ourselves and extend it out through all parts of our organization, I think the relationship we have with customers and partners...
  • Igniting the Revolution...

    Will You Sleep With Us Again?

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    Just checked out of a hotel in Bellevue, WA. On the receipt, there's an email address for "Quality Assurance" and feedback. A few other places during my stay, I saw them ask "how was your stay?" A better question: Would you stay here again? The airlines...
  • Igniting the Revolution...

    Customer-Centric Fundraising...

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    It's so easy to email everyone you know to support you for a charitable cause. Of course, if it's easy for you, it's easy for others. The question, then, is how do you differentiate yourself in this market? Well, my friend, Bethel, send a very personalized...
  • Igniting the Revolution...

    Listening to Your Customers via Social Media

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    Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences. Another one is Facebook , MySpace, etc. I use a service called "Twitter" where I 'f ollow' a guy named Jerry Colonna . Jerry was partner in Flatiron Partners...
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