Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

February, 2008

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Commercial for Jabra

    • 1 Comments
    Ok,this isn't really a commercial. You can't buy endorsements on this blog. I value my rep too much. However, you can make an offer of "check out this product and, if you like it, tell your readers what you think." Of course, there are no guarantees....
  • Igniting the Revolution...

    Getting their Mojo back...

    • 1 Comments
    Much has been made around the blogosphere about Starbucks shutting down for 3 hours yesterday. Here's the one near my DC office where all of the employees are being "retrained" in the Starbucks way. Definitely got attention. I loved how Dunkin' Donuts...
  • Igniting the Revolution...

    I am the Absent Blogger...

    • 0 Comments
    A few loyal readers (yes, I feel loved) have asked about my blogging whereabouts... Answer: My wife was on bedrest for 3 weeks and gave birth last week. I was pulling double duty for a while there and now am sleep deprived. Hope to return soon. And, for...
  • Igniting the Revolution...

    Book Review: I Didn't See It Coming...

    • 1 Comments
    Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up or out. At the bottom of the pyramid, where there is a large amount of people, those with greater talent will move up in rank. Over time, however, the most...
  • Igniting the Revolution...

    On Social Networking and Social Lubricants...

    • 1 Comments
    If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social...
  • Igniting the Revolution...

    Marketing on One Foot...

    • 1 Comments
    There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one foot?" The wise sage replies , " What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it...
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