The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development.

I don't know if they had yogurt in mind, but why the heck not?

The Stonyfield guys have done a nice job of an integrated campaign that will

1. build a permission asset (heck, I want to know which flavor wins the primary)
2. begin a conversation (they may ask me why I want Vanilla Chai yogurt)

They've started nicely.

Now, the question is...what will they do with this permission and my response?

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