Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Blogging is a retail business...

    The appeal of blogs to a corporation is the ability for an individual to effectively scale his communication. There is no doubt that you can reach a huge audience through your blog. But that audience is built one at a time. Not literally. But, by how you, as the blogger, respond to the comments and questions...
  • Blog Post: How I measure blog success...

    More than one person ( Ben Gordon and Mike Fox , for starters) have asked the question of how I measure/track the blog. Let me start by offering this... RSS is the KEY The single most important measure of blog success is "how many people have subscribed to your RSS/email feed?" These are people who are...
  • Blog Post: Get Rich by Blogging...

    Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having a blog? Well...
  • Blog Post: I am the Absent Blogger...

    A few loyal readers (yes, I feel loved) have asked about my blogging whereabouts... Answer: My wife was on bedrest for 3 weeks and gave birth last week. I was pulling double duty for a while there and now am sleep deprived. Hope to return soon. And, for those of you with time on your hands, I “liveblogged...
  • Blog Post: Positive Energy Blogging...

    I'm going to re-devote this blog to positive energy. As Andy Sernovitz writes in " Cheer Up Blogosphere " Blogs should celebrate. They should celebrate freedom and openness. They should revel in the joy of fresh ideas. They should be fun. Here we go...
  • Blog Post: Are MS bloggers' days numbered?

    An interesting post: Is a muzzle being tightened around Microsoft bloggers?
  • Blog Post: Blogs in Plain English

    These guys do great work. For others, see: On RSS: http://www.commoncraft.com/rss_plain_english On Social Networking: http://commoncraft.com/video-social-networking On Social Bookmarking: http://www.commoncraft.com/bookmarking-plain-english Wiki: http://www.commoncraft.com/video-wikis-plain-english
  • Blog Post: Why A Blog...

    Sometimes you make mistakes, but when you do, what do you learn from them? I've gotten a fair amount of feedback (and a fair amount of fallout) on my post (since modified) about Microsoft logo policy . I admit, initially, I made a mistake and violated the trust of some of my colleagues by showing poor...
  • Blog Post: Blogging ROI

    Nice post from Avinash on how bloggers can measure the ROI of their activities . For people new to the blogging world, it's a tough idea. I've touched on anecdotes in the past, but this is a good metric-based approach.
  • Blog Post: Do You Read Your Customers' Blogs?

    If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first... There's a mentality among Microsoft employees in the "field" (read: outside of Seattle) that the folks "in Redmond" are somewhat divorced from the reality of the...
  • Blog Post: Blog Value Proposition...

    Last night, lying in bed (hey, where else to do solid thinking), I outlined the three focus areas for the blog.... A Play by Play (with color commentary :-) of the evolving process I hope to use to build community and leverage smart data to help revolutionize the way that Microsoft and our partners do...
  • Blog Post: Why Blog?

    Many people don't understand blogs. Don't understand the phenomenon or the business value. Here's a post that claims that "Microsoft was saved b/c of blogging." Gerald Kanapathy's Blog: Successful Blogging
  • Blog Post: Community Building...

    Had a chat the other day with one of Microsoft's leading (if not, the leading) community builder/marketer, Sean O'Driscoll. He's Microsoft's General Manager for Community Support & MVP His blog, Community Therapy , talks about the ideas and challenges of building, managing, and growing a community...
  • Blog Post: Think blogs don't have power?

    Ask the people who cumulatively lost 4 billion dollars worth of Apple market cap thanks to 1 blogs report. And, oh yeah, it was a false rumor.
  • Blog Post: Free Book Offer...

    Well, there is no such thing as a free lunch, right? But, this comes close. I have 10 copies of Seth Godin's latest book, Small Is the New Big , to give away . But, there's a give/get . You GET the book. You GIVE one SOLID idea for making it even easier for a Microsoft partner to conduct...
  • Blog Post: Don't Count Microsoft Out...

    I'm not a developer, but the blogosphere is abuzz with Microsoft's new development platform "Silverlight." Here's Robert Scoble's take on it....there are hundreds more. Fascinating. View article...
  • Blog Post: The value of blogging...

    Or perhaps Blog ROI might be better. Had an intro call with Chris Chodnicki of Bi4ce and he made my day by telling me that he'd read this blog and it wasn't the "usual PR junk you would expect from Microsoft." To paraphrase, he found it "entertaining" and he could see that there was a real person...
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