Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Hypnotic Writing...

    If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it's not a "quick fix" to do it, and that there are MANY complex parts to a well...
  • Blog Post: Book Review: Brazen Careerist

    At first I thought, "another self-help book by a would-be know-it-all." I'd read Penelope Trunk's columns over the years in a few different places and she struck me as someone with a big ego. Hey, just being honest here. But, I'd heard some good things about the big and figured I'd give it...
  • Blog Post: Book: Business Intelligence-the Savvy Manager's Guide

    If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart data to help your customer acquisition efforts, then the next step is to figure out how to actually DO IT. Short answer: not easy Long answer: there's a book that can help. Full disclosure: author is a...
  • Blog Post: Book Review: I Didn't See It Coming...

    Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up or out. At the bottom of the pyramid, where there is a large amount of people, those with greater talent will move up in rank. Over time, however, the most talented people, in theory, remain and you are...
  • Blog Post: Marketing on One Foot...

    There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one foot?" The wise sage replies , " What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it" While not quite as brief, I would say this...if you...
  • Blog Post: Meeting Your Idols...

    When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time (after the kids are in bed and the usual "life...
  • Blog Post: Books that change the way you think and act...and the rest

    Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I've divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me know Books that have changed the way I think and Act...
  • Blog Post: Book Review: E-Myth Revisited

    Michael Gerber's book The E-Myth Revisited offers up "an old Chinese proverb that says When you hear something, you will forget it. When you see something, you will remember it. But not until you do something, will you understand it." Which he uses to motivate people who want to become successful entrepreneurs...
  • Blog Post: Book Review: Super Crunchers

    We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the Supreme Court will rule on cases than a group of Law School Deans, former Supreme Court Clerks, and Federal Judges? What about predicting better than a movie studio exec which movies will make money and which...
  • Blog Post: Book Review: Bit Literacy

    I didn't get a whole lot from Bit Literacy , but after 20 pages, I quickly realized why. It's not written for me. It's written for you. How do I know? When you shut down your computer at night, how many emails do you have in your inbox? I have zero. Mark Hurst is one of my favorite Internet thought leaders...
  • Blog Post: Book Review: Linked

    Originally, I thought Linked would be more thoughts along the lines of Never Eat Alone and the value of networking, but boy, was I wrong! It was that and MUCH more. An in-depth investigation into network theory running the gamut of subjects from physics to cell biology to terrorism to the Internet. A...
  • Blog Post: Book Review: Secrets of Consulting

    I'm of the opinion that pretty much everyone in the "knowledge economy" is a consultant. What Secrets of Consulting does -pretty well-is boil down a lot of the truths about working with people (his first rule is, "no matter what, it's ALWAYS a people problem") into simple little proverbs (hey, like the...
  • Blog Post: More Powerful Than Microsoft...

    Think that one person can't match the marketing firepower of a company with a billion dollar marketing budget? Think again. The fact is that the game has changed and it's critical that Microsoft-and every other company-understand this. Why? As Jackie Huba and Ben McConnell explain eloquently in their...
  • Blog Post: Book Review: Never Eat Alone

    The question I've got about Never Eat Alone is whether someone who is not already committed to the concept of networking as a critical strategy would take the ideas and run with them. For hardcore networkers, this book is a must read ( My LinkedIn Profile and on Facebook ). Not so much because of the...
  • Blog Post: Book Review: Juggling Elephants

    I stopped by the mailbox in my office on Wednesday and found Juggling Elephants in an envelope. No indication whatsoever from whom it was sent. I don't know if it was a message that I need to get my act together or just that I might enjoy it, but a parable in the spirit of Who Moved My Cheese? , it was...
  • Blog Post: Book Review: Wikinomics

    You've heard of Wikipedia , no doubt. What Wikinomics proposes to do is explain how the concept of mass (often, voluntary) collaboration (the wiki principle, as it were) among co-workers, peers, producers, consumers, partners, suppliers, etc. is going to change the way that products and ideas are developed...
  • Blog Post: Book Review: Cluetrain Manifesto

    I remember the day about 8 years ago or so when my colleague, Matt van Horn , told me to read Cluetrain Manifesto . All I can say is that I made a mistake in not listening to him then. The knowledge imparted by this book has been in my head for a while, but it gave me a great framework for the...
  • Blog Post: Book Review: Art of Possibility

    As you get older, the neural pathways in your mind become like different paths in a forest. Those that are used more often become easier to navigate. The tendency then is to walk down the easier, more comfortable paths (for the most part). It's a self-reinforcing cycle. The more you walk, the more comfortable...
  • Blog Post: Book Review: Difficult Conversations

    The higher you move up the experience ladder, the more you realize that success in most fields has less to do with technical/domain knowledge (obviously those are important) and more to do with the "softer skills" of things like interpersonal communications. As consultants say, "it is ALWAYS a people...
  • Blog Post: Book Review: Wake Me Up When the Data Is Over

    In principle, I agree with everything that the author advocates in Wake Me Up When the Data Is Over . Communication (and PowerPoint!) is about telling a story that resonates (see Book Review: Made to Stick ) not bombarding people with data, facts, and figures. The author, editor really, emphasizes the...
  • Blog Post: Book to Read: Paradox of Choice

    I watched a 20 minute video of the author of Paradox of Choice (Barry Schwartz) giving a presentation at the TED conference and it was enough to convince me to get the book. The basic premise of the book is that TOO much choice leads to LESS satisfaction. In other words, More is Less. He then proceeds...
  • Blog Post: Free Book offer...still valid

    Still a chance to get a free copy of Small is the New Big...see here.
  • Blog Post: Free Book Offer...

    Well, there is no such thing as a free lunch, right? But, this comes close. I have 10 copies of Seth Godin's latest book, Small Is the New Big , to give away . But, there's a give/get . You GET the book. You GIVE one SOLID idea for making it even easier for a Microsoft partner to conduct...
  • Blog Post: Book Review: Moneyball

    If you are one who analyzes problems and enjoys it, read this book. If you like baseball, read this book. If you like statistics, economics, or understanding how the market isn't always "perfect," read this book. In Moneyball , Michael Lewis explains how Billy Beane, the General Manager of the Oakland...
  • Blog Post: Microsoft's "Cool Hand Luke" Problem...

    Anyone who has seen Paul Newman in Cool Hand Luke , can recite the movie's key tagline. You're probably thinking it right now... "What we've got here is failure to communicate." A few years back, Microsoft's mission was simple...." A PC on every desk and in every home ." For all intents and...
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