Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Go Green, Get Green

        Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow...
  • Blog Post: Nickel and Diming...cntd

    If you read this blog, you know that my marketing hero is Seth Godin. So, I was pumped up when he had a blog post two weeks ago titled " Nickel and Diming " when I had the same title last April! Yeah, baby! Ok, ego boost over. Back to reality. His post was better anyway.
  • Blog Post: Eco-Friendly Marketing...

    An irate partner sent an email into Microsoft last week attacking us for sending out a " big plastic toy, with only one disc of information. It’s not as though you are going to start distributing training materials on view-master slides or anything, so this will not be of any use to me in the future...
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