Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Price vs. Quality Perception...

    Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always rational. When lacking other information, our minds have been conditioned to take the mental shortcut. Higher price equals higher quality. Was watching DVR of Top Chef the other night (I've used this show...
  • Blog Post: Here's a Story about a CRM product...

    Which comes first? The story or the work? The story or the product? Seth Godin raised this theoretical question (and gave an answer) in yesterday's post. Today, in chatting with an MS sales rep re: the challenges of selling Microsoft CRM [CRM=Customer Relationship Management software], I had a real-world...
  • Blog Post: A Social Media Go-To Market Strategy...

    Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's say you are a sales executive at a professional services firm... And let's say that you believe 100% that traditional marketing is dead and that social marketing is the way to go. But let's also say that...
  • Blog Post: Collaborative Yogurt...

    The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don't know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice job of an integrated campaign that will build...
  • Blog Post: Why I Love Penelope Trunk...

    Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She's scanning the net for discussions about her. She's listening to what people are saying. She's participating in the conversation...
  • Blog Post: How I measure blog success...

    More than one person ( Ben Gordon and Mike Fox , for starters) have asked the question of how I measure/track the blog. Let me start by offering this... RSS is the KEY The single most important measure of blog success is "how many people have subscribed to your RSS/email feed?" These are people who are...
  • Blog Post: Facebook as Outlook Killer?

    If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook's recent feature add of "Lists" is the closest thing I've seen to the 'Categories" feature that is so critical to my relationship management strategy. For example, in an effort to add...
  • Blog Post: Get Rich by Blogging...

    Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having a blog? Well...
  • Blog Post: Just because you can, doesn't mean you should

    By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it's easy for you to do it, doesn't mean it's easy for me to view them all. In fact, at a certain point...
  • Blog Post: It's the Headline, Stupid!

    And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to the mix ) If you are an RSS reader person, you know...
  • Blog Post: Go Green, Get Green

        Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow...
  • Blog Post: What makes a good status update?

    I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how do you do that? Just some thoughts. You've got 140...
  • Blog Post: What $150 million buys you...

    At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at existing MS employees on Facebook. Good for them. In building a community of passionate evangelists/advocates, one of the best (if not the best) place to start is with your existing employees. So, I see the...
  • Blog Post: A Customer with a Megaphone...

    Community marketing in a nutshell: Find the people who are naturally interested in your product/service. Reach out to them. Inform them (don't sell them). Excite them They will take it from there. A little bit of work and a big impact. Here's the evidence to back it up. Ian Ayres is the NYT best-selling...
  • Blog Post: Front Page of the New York Times...

    My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the New York Times." In an analog era, there was some, but not much risk of that happening. In a digital era, the exposure opportunity on the scale (or beyond) of the NYT is omni-present...and it is...
  • Blog Post: Advice Needed: Should I Stay or Should I Go Now?

    Ok, not me, but my blog. And I need your advice, please The question: what are the pros/cons of moving my blog off the msdn platform? The Pros Individual Brand Equity - Look, let's face it. I'm not going to be at Microsoft forever. At some point, I move on and then, what happens to the "brand...
  • Blog Post: Getting their Mojo back...

    Much has been made around the blogosphere about Starbucks shutting down for 3 hours yesterday. Here's the one near my DC office where all of the employees are being "retrained" in the Starbucks way. Definitely got attention. I loved how Dunkin' Donuts was giving away free (in Chicago, at least) or reduced...
  • Blog Post: Marketing on One Foot...

    There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one foot?" The wise sage replies , " What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it" While not quite as brief, I would say this...if you...
  • Blog Post: The Long Tail and Branding...

    The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world. Just first rate. If you are in marketing, advertising, communication, or PR (and who isn't?)... The Elongating Tail of Brand Communication
  • Blog Post: Meeting Your Idols...

    When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time (after the kids are in bed and the usual "life...
  • Blog Post: Books that change the way you think and act...and the rest

    Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I've divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me know Books that have changed the way I think and Act...
  • Blog Post: Remarkable Advertising...

    It's been said by Seth and Andy , "Do something worth talking about..." (Part 2 is: 'make it easy for people to tell their friends.") Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever. Check out the new AOL Mail !
  • Blog Post: Business Intelligence-What's in a name?

    When I hear the term "Business Intelligence," I think of the idea of using data to make better, smarter decisions about your business. This is Microsoft's take . But, not everyone's. Met a new neighbor who told me he does "Business Intelligence." Thing is, for him, it means that he helps US companies...
  • Blog Post: Like Peanut Butter and Chocolate...

    The intersection of two of my favorite things...football and technology. But there's a much bigger message here. It touches on building community . It touches on collaborative development . The original post is so good that I am copying wholesale from Church of the Customer Blog If you're a football...
  • Blog Post: Partner Marketing Excellence or How to Get Your Customers Excited...

    Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that you know what the hell you are talking about. And...
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