At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at existing MS employees on Facebook. Good for them. In building a community of passionate evangelists/advocates, one of the best (if not the best) place to start is with your existing employees. So, I see the...

What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers , I visited the author's website and dropped...

Much of the blogosphere has been lit up with Facebook's new ad platform. It's pretty impressive. It's an automated, scaleable Raving Fan Strategy that can lead directly to sales. The other night, I made a car reservation on Hotwire and as I checked out, got a message that said basically, "would it be...