Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Zune School Marketing...

    In many respects, the Zune campaign represents traditional Microsoft marketing thinking. And Dim Bulb's analysis has a lot of merit. It's about the product and the full experience. The campaign is secondary, if it is even relevant at all.
  • Blog Post: What $5k in event marketing buys you...

    Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals beat the Braves, 4-3!) Each of the 40 customers was assigned to a team "managed" by one of the reps from the sponsoring partners ( Evolve , Microsoft, Palm , and GWD ). Using Palm 750 Treo devices with...
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