Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: A Social Media Go-To Market Strategy...

    Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's say you are a sales executive at a professional services firm... And let's say that you believe 100% that traditional marketing is dead and that social marketing is the way to go. But let's also say that...
  • Blog Post: Recommendations as Relationship Builders...

    There's a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they fluff pieces? Are they valuable? Obviously, you should take them with a grain of salt (but that's true of traditional references as well, I suppose), but here's another thought... The recommendation you...
  • Blog Post: Facebook as Outlook Killer?

    If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook's recent feature add of "Lists" is the closest thing I've seen to the 'Categories" feature that is so critical to my relationship management strategy. For example, in an effort to add...
  • Blog Post: Get Rich by Blogging...

    Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having a blog? Well...
  • Blog Post: It's the Headline, Stupid!

    And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to the mix ) If you are an RSS reader person, you know...
  • Blog Post: What makes a good status update?

    I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how do you do that? Just some thoughts. You've got 140...
  • Blog Post: Go Where They Are...Touching Your Social Networks...

    In a simpler time, I had everything about my contacts in Outlook. My strategy is simple. At a minimum, a network contact will get an email from me with a brief update quarterly get a call from me on his/her birthday Over time, as my network has expanded, it's become more and more difficult for me to...
  • Blog Post: Advice Needed: Should I Stay or Should I Go Now?

    Ok, not me, but my blog. And I need your advice, please The question: what are the pros/cons of moving my blog off the msdn platform? The Pros Individual Brand Equity - Look, let's face it. I'm not going to be at Microsoft forever. At some point, I move on and then, what happens to the "brand...
  • Blog Post: There is no "social networking for business"

    I've had a few people ask me to blog on "social networking for business." Thought about this for a while and my answer is: It doesn't exist A bit extreme, perhaps, but business ultimately comes down to relationships with other people and whether you like them or not. I guess I don't think it is possible...
  • Blog Post: The 6 Billion Channel Universe...

    People often say something to the effect of "networks are dead, we're in a billion channel world now," when referring to Internet/YouTube, etc. I'm going to postulate that the universe of channels is actually much, much larger than that. Why? Because the person is the channel. The tools are at the point...
  • Blog Post: Book Review: I Didn't See It Coming...

    Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up or out. At the bottom of the pyramid, where there is a large amount of people, those with greater talent will move up in rank. Over time, however, the most talented people, in theory, remain and you are...
  • Blog Post: On Social Networking and Social Lubricants...

    If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social lubricant and helps people meet each other. This...
  • Blog Post: Meeting Your Idols...

    When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time (after the kids are in bed and the usual "life...
  • Blog Post: The LinkedIn Business...

    People OFTEN ask me about the value of LinkedIn Here's a testimonial from a guy whose entire business is based off of it. HT to Andy Sernovitz-it's his interview
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