Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: That's Da BOM!!!

    In Microsoft parlance, a BOM (Bill of Materials) is a set of documents/presentations/demos that we deliver to our partners to help them execute marketing campaigns. Typically, these are a combination of Word docs, PowerPoints, and PDF's that are all encompassing in the information they provide. I know...
  • Blog Post: A Community That Cares...

    Took another step in the evolution of our Public Sector Partner community today. I hosted the first "Planning for the Remarkable Event" call today. The objective is to raise the game of all of us who execute customer-focused events to make them truly " remarkable ." But, it's not about my broadcasting...
  • Blog Post: Reaching out to the Disappointed...

    No one likes to have disappointed customers or partners. It's not fun and you feel like a failure. Nevertheless, it' s better, IMHO, to reach out to those who are upset than to let their irritation fester. After our WIN calls , I make a point of contacting those who gave me the lowest eval scores to...
  • Blog Post: Scalable Partner Marketing Engines...

    I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products are the ones where we should focus. Nor which...
  • Blog Post: Building a Partner Community, Part 3...

    When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the unique, personal relationships on a 1:1 level that...
  • Blog Post: Free Advertising to 13,000...

    Here's the offer...help us redesign the masthead (pictured here) for our Pu blic Sector Partners Newsletter . (We think it needs a new look.) If we go with it, I'll include a link (and a write-up) about your skills/firm mention you on the next WIN Webcast send you a free copy of Windows Server 2003 w...
  • Blog Post: Building a Community That Builds...

    The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post about the WIN Webcast and offered up a comment :...
  • Blog Post: Building a Public Sector Partner Community, Part 2

    A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners with a true "plug-n-play" format for driving...
  • Blog Post: Do You Read Your Customers' Blogs?

    If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first... There's a mentality among Microsoft employees in the "field" (read: outside of Seattle) that the folks "in Redmond" are somewhat divorced from the reality of the...
  • Blog Post: Building a Public Sector Partner Community, Part 1

    Let's review the assets that the Public Sector partner marketing team has. a newsletter that has 1300 subscribers (we're just talking raw numbers here) two portal sites (here's one and here's the other --more control over the former) A " Get Engaged" program that has some momentum Tele-Partner Account...
  • Blog Post: The World Is Flat Indeed...

    Think the game hasn't changed. My buddy Ben Vollmer needed a logo done for a volunteer organization he heads. One that would have cost, "easily $200" he says. Instead, he went to www.getafreelancer.com and some guy in Romania does it for $40. So, two things to think about as you execute your marketing...
  • Blog Post: Giving Your Fans a Megaphone...

    Enabling Technologies and Ellie Vollerthum have taken the The "Raving Fan" Strategy... and made it their own. What's the Raving Fan? It's about flipping your event from a 1-way broadcast of you talking AT your event attendees to creating a conversation AMONG your customers. She writes: Hi Jeremy, Our...
  • Blog Post: Value of Social Bookmarking

    A great overview in Plain English about what Social Bookmarking is and why it's useful. 3.5 mins. I am jer979 on Del.icio.us, btw. Go ahead and Add me to your network
  • Blog Post: If Ready to Go isn't...

    If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS/Dynamics has done in the 15 years that I have been...
  • Blog Post: Partners who Partner

    I frequently get asked, "what are the characteristics of your top partners?" One of the answers is "a strong network of partners themselves." These are partners who understand that customers are looking for a full solution which includes software, hardware, services, licensing, and training. They do...
  • Blog Post: SBS Event Kit...Free

    If you are in the small biz space, this may be worthwhile for you: Small Business Server Partner Event Kit Take your business presence to the next level with professional resources available FOR FREE from Microsoft!! Have you ever had a booth at a trade show or conference and felt like you may not have...
  • Blog Post: True Parntership...

    One of the things that we talk about at Microsoft is how to truly be a partner with our partners. It's a classic "easier said than done." So, I was very, very excited yesterday when my teammates and I got two notes. Fabian from WING wrote in: Please give me your thoughts on this? I am...
  • Blog Post: Structured Networking...

    at WorldWide Partner Conference is the single most valuable tool for you to meet/get to know the MS staff, and more importantly, complementary partners. Sign up for it and set those meetings!
  • Blog Post: Partners Partnering...

    One of the best ways for a partner to convince a customer of the value of their service is by showing the whole picture. For example, if Microsoft wants to sell Exchange Server and the customer is interested in larger mailbox storage, we can talk about how Exchange 2007 can handle up to 2GB. Of course...
  • Blog Post: Partner Synergy...

    Something happened on this morning's partner marketing call that I hadn't seen before... Bryanna from The Computer Doctor was listening to Peter recounting Digerati's event in Harrisonburg . She offered that Harrisonburg, VA is the model city for IPv6 which is the new default in Windows Vista and then...
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