Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: PR in the Web 2.0 Era

    I just love this post from Scoble about a more open, authentic, and honest approach to PR. One more step in the revolution! :-) Imagine getting your customers and partners involved this way.
  • Blog Post: 7-Eleven becomes Kwik-E-Mart

    I'm not recommending that you go out and parody convenience stores to build buzz for your events, but I am asking you to think: What can we do that is consistent with our product or service that will get people talking? This is a great story and a great business story .
  • Blog Post: The Top Ten Reasons Why PR Doesn't Work

    Call out to Guy Kawaski for the Link to How to Change the World: The Top Ten Reasons Why PR Doesn't Work
  • Blog Post: What $5k in event marketing buys you...

    Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals beat the Braves, 4-3!) Each of the 40 customers was assigned to a team "managed" by one of the reps from the sponsoring partners ( Evolve , Microsoft, Palm , and GWD ). Using Palm 750 Treo devices with...
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