Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

Browse by Tags

Tagged Content List
  • Blog Post: Get Rich by Blogging...

    Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having a blog? Well...
  • Blog Post: Getting their Mojo back...

    Much has been made around the blogosphere about Starbucks shutting down for 3 hours yesterday. Here's the one near my DC office where all of the employees are being "retrained" in the Starbucks way. Definitely got attention. I loved how Dunkin' Donuts was giving away free (in Chicago, at least) or reduced...
  • Blog Post: On Social Networking and Social Lubricants...

    If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social lubricant and helps people meet each other. This...
  • Blog Post: Marketing on One Foot...

    There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one foot?" The wise sage replies , " What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it" While not quite as brief, I would say this...if you...
  • Blog Post: Remarkable Advertising...

    It's been said by Seth and Andy , "Do something worth talking about..." (Part 2 is: 'make it easy for people to tell their friends.") Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever. Check out the new AOL Mail !
  • Blog Post: Like Peanut Butter and Chocolate...

    The intersection of two of my favorite things...football and technology. But there's a much bigger message here. It touches on building community . It touches on collaborative development . The original post is so good that I am copying wholesale from Church of the Customer Blog If you're a football...
  • Blog Post: Partner Marketing Excellence or How to Get Your Customers Excited...

    Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that you know what the hell you are talking about. And...
  • Blog Post: Listening to your audience....

    I can't stand blogs where the RSS feed is only partial. I don't want to go to the website to read the rest of the article. Want to read it in the RSS reader. So, I was embarrassed in a big way when I met with loyal blog reader, Marc Sanders , and he said: "I've stopped reading your blog because of the...
  • Blog Post: Bill Gates' Last Day...

    Microsoft won't be the same Video: Bill Gates Last Day CES Clip Now, if we at MSFT can take this attitude and ability to laugh at ourselves and extend it out through all parts of our organization, I think the relationship we have with customers and partners will be revolutionized.
  • Blog Post: SuperCruncher and Citizen Marketer...

    What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers , I visited the author's website and dropped...
  • Blog Post: The 4 year old test...

    When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you were going to talk to a class of four year olds Adults need the same thing, though you won't get the same instantaneous feedback, in terms of involvement and attention. My daughter's nursery school has...
  • Blog Post: Not Presentations, Performances...

    Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog has done it again .
  • Blog Post: Events Drive the Business....

    I have some data to back it up so I feel comfortable saying that, for most types of IT-related sales, doing a customer event (however you want to define that) is going to be one of the best ways to generate new business. Of course, you need to do the event right (see remarkable ) If you've never...
Page 1 of 1 (13 items)