Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Book: Business Intelligence-the Savvy Manager's Guide

    If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart data to help your customer acquisition efforts, then the next step is to figure out how to actually DO IT. Short answer: not easy Long answer: there's a book that can help. Full disclosure: author is a...
  • Blog Post: Get Rich by Blogging...

    Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming an A-list blogger, why bother having a blog? Well...
  • Blog Post: Go Green, Get Green

        Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these years (though most of my life is paperless). Anyhow...
  • Blog Post: New RSS Feed...

    I would be honored if you subscribed to the new RSS feed for Igniting the Revolution. Why is it moving? See here .
  • Blog Post: Scalable Partner Marketing Engines...

    I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products are the ones where we should focus. Nor which...
  • Blog Post: Book Review: Super Crunchers

    We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the Supreme Court will rule on cases than a group of Law School Deans, former Supreme Court Clerks, and Federal Judges? What about predicting better than a movie studio exec which movies will make money and which...
  • Blog Post: Working in the Data Mine...

    In building a Breadth business, one of the key things is to really dive into the data . With over 250k customers in State and Local Government and a boatload more in the Education realm, you need to, somehow, make sense of what is out there. This helps you focus your efforts and those of your partners...
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