Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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  • Blog Post: Rise of the Social Media Aggregators...

    Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media aggregator sites. The leading candidates FriendFeed AlertThingy SocialThing Each promises to pull in "streams" from sites such as Facebook , Twitter , etc. to give you one place to get all of...
  • Blog Post: Transparency in the Ad Market

    If you are buying advertising, how do you know you are getting "a good deal?" There's no market clearinghouse for advertising a la Nasdaq that allows you to see what the prices are across the web. Well, my friend Amar Goel just pinged me with the launch of his new service, an AdPrice Index to help answer...
  • Blog Post: Laying down the gauntlet...GOOG v. MSFT

    It's been a few years since I read Sun Tzu's the Art of War, but Google's announcement yesterday of an App Engine that scales using Google Infrastructure is nothing less than a full frontal assault at Microsoft's server business. The attack on the desktop business is well underway with Google Docs, but...
  • Blog Post: A Social Media Go-To Market Strategy...

    Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's say you are a sales executive at a professional services firm... And let's say that you believe 100% that traditional marketing is dead and that social marketing is the way to go. But let's also say that...
  • Blog Post: Is Your Setup Virtual-Enabled?

    One of the smartest things I've done in my home PC setup was to install Virtual PC (also a version for Mac). Why? Simple: Test with no regret I love testing out new software. But, we all know what it can do to your system (just slow it down to outright virus). The beauty of Virtual PC is that it's an...
  • Blog Post: There is no "social networking for business"

    I've had a few people ask me to blog on "social networking for business." Thought about this for a while and my answer is: It doesn't exist A bit extreme, perhaps, but business ultimately comes down to relationships with other people and whether you like them or not. I guess I don't think it is possible...
  • Blog Post: The 6 Billion Channel Universe...

    People often say something to the effect of "networks are dead, we're in a billion channel world now," when referring to Internet/YouTube, etc. I'm going to postulate that the universe of channels is actually much, much larger than that. Why? Because the person is the channel. The tools are at the point...
  • Blog Post: Commercial for Jabra

    Ok,this isn't really a commercial. You can't buy endorsements on this blog. I value my rep too much. However, you can make an offer of "check out this product and, if you like it, tell your readers what you think." Of course, there are no guarantees. Authenticity is my hallmark. Now, I'm a technophile...
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