Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Driving Attendance...

    • 18 Comments
    Maria wrote in today: "my numbers are still so low, and I’ve been blasting emails and phone blitzing for weeks??? I’ll keep you posted, if you think of any tips, please let me know Here's what I said: Are you keeping your partners accountable to call...
  • Igniting the Revolution...

    Microsoft, Harley-Davidson, and Brand Passion

    • 4 Comments
    A few years ago, I went to Daytona Bike Week. The first time I saw it, I did a double-take. A guy had the word "Harley" tattooed on one arm and "Davidson" on the other. Talk about brand loyalty. Harley doesn't send letters to bikers with guidelines about...
  • Igniting the Revolution...

    Blogs in Plain English

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    These guys do great work. For others, see: On RSS: http://www.commoncraft.com/rss_plain_english On Social Networking: http://commoncraft.com/video-social-networking On Social Bookmarking: http://www.commoncraft.com/bookmarking-plain-english Wiki: http...
  • Igniting the Revolution...

    Not Presentations, Performances...

    • 0 Comments
    Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog has done it again .
  • Igniting the Revolution...

    Punctuality vs. Tardiness...

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    There are people who are always on time and there are people who are always late. And yes, there are some in the middle, but most gravitate towards one side. Time is everyone's most valuable commodity and in the division between punctual and tardy people...
  • Igniting the Revolution...

    What $5k in event marketing buys you...

    • 1 Comments
    Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals beat the Braves, 4-3!) Each of the 40 customers was assigned to a team "managed" by one of the reps from the sponsoring partners ( Evolve , Microsoft, Palm...
  • Igniting the Revolution...

    Tattoos to generate "Booth Buzz"

    • 5 Comments
    15 people are wearing Vista removable tattoos... It's lunchtime at the Web 2.0 conference and we're definitely generating some booth buzz . My goal was to get 1 person to wear a tattoo to win the grand prize , and we've destroyed that goal, with 15 people...
  • Igniting the Revolution...

    How Not To Introduce Yourself over Email

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    I have NO idea who the author is or why he's writing to me. My name is XXXXXXX and I'm with XXX. We were founded in 1994 land, and maintain status as a small woman-owned business with a current GSA schedule and active secret DoD clearance. Our employees...
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    Sometimes it pays to be different...

    • 1 Comments
    ...and sometimes it doesn't http://online.wsj.com/article/SB116580282582346161-email.html Bad Fit How a Highflier in Marketing Fell at Wal-Mart Racy Ads, Unusual Strategy Won Julie Roehm Buzz; Questions About Freebies A Lingerie Pitch Gets Nixed By GARY...
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    Microsoft's "Cool Hand Luke" Problem...

    • 4 Comments
    Anyone who has seen Paul Newman in Cool Hand Luke , can recite the movie's key tagline. You're probably thinking it right now... "What we've got here is failure to communicate." A few years back, Microsoft's mission was simple...." A PC on every...
  • Igniting the Revolution...

    Little Things Make a BIG Difference...

    • 4 Comments
    How can you make your customers love you? Check this out from a business that is about as commodity as it gets... printing t-shirts . From: Personal Touch < personaltouch@customink.com > Date: Apr 26, 2007 9:10 PM Subject: Brain Tumor Society...
  • Igniting the Revolution...

    Misogyny, Misanthropy, Both, or Neither?

    • 1 Comments
    I saw this ad and thought, "how offensive to women, it implies they can be bought." (For more on my perspetive, see the end of misogyny in advertising ) My wife's reaction: "the only way a man can become valued to a woman is through the purchase of a...
  • Igniting the Revolution...

    A Purple Cow?

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    With call out to Seth Godin for the concept , check out this resume This is how you do it! Props to Michael Eisenberg's blog .
  • Igniting the Revolution...

    Book Review: Wake Me Up When the Data Is Over

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    In principle, I agree with everything that the author advocates in Wake Me Up When the Data Is Over . Communication (and PowerPoint!) is about telling a story that resonates (see Book Review: Made to Stick ) not bombarding people with data, facts, and...
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    Price vs. Quality Perception...

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    Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always rational. When lacking other information, our minds have been conditioned to take the mental shortcut. Higher price equals higher quality. Was watching DVR...
  • Igniting the Revolution...

    "I know it's an eye chart"

    • 1 Comments
    If you ever get up in front of an audience and say "I know it's an eye chart," your presentation is headed down the wrong course. If I can't see (or have to strain) to figure out the story you are trying to tell, your message is being clouded out....
  • Igniting the Revolution...

    Get Engaged Just Works...Part 2

    • 5 Comments
    Just when you thought 67 registrants and over 50 attendees was the best it could get....here's comes another one. Get Engaged partner, Corporate Network Services had 97 registrants and 71 attendees for a Vista/Office/Exchange "Sneak Peak" event managed...
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    Psychographic profiling in action...

    • 1 Comments
    As marketers start using data to better understand customers and "how they think," there's a move towards "psychographic" profiling. Instead of saying that 2 customers who live in the same zip code or have the same income are the same, they try to say...
  • Igniting the Revolution...

    Seth Godin at U of MD-REMARKABLE!

    • 15 Comments
    Thanks to those of you who turned out for Seth Godin's talk at the U of MD business school on Friday. As expected, it was a mind-opening affair and it's going to go a long way to shaping how the Mid-Atlantic team is going to go to market with partners...
  • Igniting the Revolution...

    The Loyalty Effect

    • 7 Comments
    What's the value of great customer service and high quality? Friday, I got a call from Ameriprise HQ telling me that my Financial Advisor was leaving the firm. I was taken aback. I have (or thought) I had a GREAT relationship with him. He and his wife...
  • Igniting the Revolution...

    More PowerPoint Jihad...

    • 1 Comments
    It may be a losing battle, but convincing the world that it is not about 100 word text slides during your presentation IS a worthwhile goal. Here's a great post from Presentation Zen on the topic (with a book recommendation)
  • Igniting the Revolution...

    What motivates people...

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    In the world of marketing, we spend a LOT of time trying to figure out what motivates people to do some task or engage in some activity. You want people to come to the event you are hosting? What's the hot button that will get them there? What incentive...
  • Igniting the Revolution...

    Book Review: Juggling Elephants

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    I stopped by the mailbox in my office on Wednesday and found Juggling Elephants in an envelope. No indication whatsoever from whom it was sent. I don't know if it was a message that I need to get my act together or just that I might enjoy it, but a parable...
  • Igniting the Revolution...

    Remarkable Advertising...

    • 1 Comments
    It's been said by Seth and Andy , "Do something worth talking about..." (Part 2 is: 'make it easy for people to tell their friends.") Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever....
  • Igniting the Revolution...

    Great Guidelines on Effective PowerPoint

    • 2 Comments
    http://blog.guykawasaki.com/2005/12/the_102030_rule.html A must read...
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