Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

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World Class Marketing in a Web 2.0 World


  • Igniting the Revolution...

    Book Review: Moneyball

    • 5 Comments
    If you are one who analyzes problems and enjoys it, read this book. If you like baseball, read this book. If you like statistics, economics, or understanding how the market isn't always "perfect," read this book. In Moneyball , Michael Lewis explains...
  • Igniting the Revolution...

    Partners needed...and business opportunity?

    • 2 Comments
    Ellen Jennings of BEI Networks writes in. She needs some help: One of our clients has the following need: We need to hire a consultant or support person on an hourly basis to help us develop and run workshops delivered as Microsoft "Live Meeting" webinars...
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    Air duct cleaning...

    • 1 Comments
    Every time we get one of those coupon books, there's an offer for air duct cleaning service. Being the OCD guy that I am (and knowing that it was highly unlikely that the previous owners had done it), I figured...what the heck? $260 later, my ducts are...
  • Igniting the Revolution...

    The Customer Experience...

    • 9 Comments
    The average American has over 3000 customer experiences daily . And Joey Coleman of Design Symphony understands what it takes to make a customer feel good about you. In an era where "everyone competes on speed (thanks to ups, fedex) and price (china,...
  • Igniting the Revolution...

    Bring on the feedback...

    • 1 Comments
    Jill at DP Solutions read the story about BEI's trouble with the Microsoft-led assessment program . She was inspired and offered the following: I have two suggestions for the Click to Attend registration page: Make the “How Heard” a required field. Don...
  • Igniting the Revolution...

    What's a Cluster?

    • 0 Comments
    You may start hearing the Microsoft team talking about customer "clusters." Over the past few years, we've become a lot smarter (we think!) about how we approach customers. Moving from a straightforward all products to all customers approach, we're leveraging...
  • Igniting the Revolution...

    Custom list pulls...

    • 1 Comments
    So, you'd like a list of customers in a specific vertical with a specific number of PC's and Gross Revenue? I have that info...and I'll give it to you. But here's the catch. It's reserved for partners who opt-in to the Event Model and agree to do an event...
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    Event Signage and Readiness...

    • 1 Comments
    Bill Fleming writes in... Debbie McCready said that Microsoft did not provide signage for the partner-presented events. I have scheduled time at a law firm's meeting room for two meetings during the same day and need to have a sign on the ground floor...
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    Getting Your "Raving Fans" to Help You Sell...

    • 1 Comments
    This one is so good, I am copying wholesale from Andy Sernovitz Coffee Cup Software has an amazing page on their site where you can ask 100 real customer what they think about their products. We're talking about the ability to email real customers, and...
  • Igniting the Revolution...

    Some entertaining spoofs on Mac-PC commercials..

    • 1 Comments
    These were not created by Microsoft nor endorsed by Microsoft. Still funny though... http://www.youtube.com/watch?v=A9Krgk4Mlps http://www.youtube.com/watch?v=i_kJPxhOd8U http://www.youtube.com/watch?v=f3ZTCZW_cRw
  • Igniting the Revolution...

    Marketing done right…

    • 3 Comments
    I love when I see great marketing efforts. Here’s an example of what appears to be fully integrated marketing engine, designed to get the most “share of wallet” from customers as possible. The company is BGE Home . I’m a satisfied customer for some...
  • Igniting the Revolution...

    New Email Etiquette...Proposed

    • 6 Comments
    If it's a 1 word response, don't send it. No more "ok" or "thanks". I guess "yes" and "no" may be the exceptions.
  • Igniting the Revolution...

    Getting Your Attention...

    • 2 Comments
    A few years ago, I met a guy named Andy Sernovitz in New York at an Internet-era networking event. We chatted, I was impressed, and I put him on my "business contacts" list. This means that I send him (and the others) a brief (business-focused) update...
  • Igniting the Revolution...

    A/C back online..

    • 3 Comments
    Gotta love service contracts. Thanks to the $30/month I pay, when the A/C repairman showed up today, I paid nothing and he fixed it. It's another one of those "how do you feel experiences?" I felt great because I was getting value for the money I had...
  • Igniting the Revolution...

    The Million Server Man: 5 Questions with Chris van Wesep

    • 2 Comments
    Continuing our series of interviews with really smart people who work in Redmond, today's guest is Chris van Wesep, a Senior Product Manager for Windows Server AND Small Business Server in the SMB space. He's part of a team sells 250,000 Windows Server...
  • Igniting the Revolution...

    Email Overload...and how to cope

    • 2 Comments
    Most nights, I go to bed with 0 emails in my inbox. Not every night, but that's the goal. Here's a good presentation you will enjoy. Merlin Mann , a well known productivity guru and creator of the popular 43 folders website talks about getting things...
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    What makes a good status update?

    • 1 Comments
    I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how...
  • Igniting the Revolution...

    Locked into your cell phone contract?

    • 1 Comments
    Don't you hate the termination fees of $200 or more if you want to end your cell phone contract? There's a new company CellSwapper (good article is here ) that plays matchmaker between people wanting to change service provider....the beauty of it...if...
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    The Shark Tank Blitz...

    • 2 Comments
    A lot of partners who are new to the Mid-Atlantic relationship have asked about " the Blitz ." There's one going on right now at the Microsoft DC office, so let me explain. It's the flagship co-marketing activity for all partners in the Mid-Atlantic...
  • Igniting the Revolution...

    Book to Read: Paradox of Choice

    • 4 Comments
    I watched a 20 minute video of the author of Paradox of Choice (Barry Schwartz) giving a presentation at the TED conference and it was enough to convince me to get the book. The basic premise of the book is that TOO much choice leads to LESS satisfaction...
  • Igniting the Revolution...

    Creativity in Action...

    • 0 Comments
    Shout out to Ellie at Enabling Technologies . Call her at 443 625 5112. This is someone who knows how to differentiate herself!!
  • Igniting the Revolution...

    Virtual Blitz

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    For partners outside of the DC area who can't make it into the office for one of our bi-monthly "Shark Tank" blitz activities, we've got a solution for you!! We blitz virtually...You get email templates invite templates call scripts a customized website...
  • Igniting the Revolution...

    Dental Consultant..

    • 2 Comments
    I am the unofficial marketing consultant to my dentist. A few months ago, we started talking about her plan to acquire new patients. She expressed interest in doing a newsletter to people in the surrounding area. "Terrible idea," I said. "Too expensive...
  • Igniting the Revolution...

    Post-Event follow up...

    • 1 Comments
    A lot of partners ask: OK, so the event is over, now what? Well, here's a great example of one thing you could do. Following up on their great event, Digerati decides to strike while the iron is hot. They offer 1 hour of on-site service (a great loss...
  • Igniting the Revolution...

    EZPass...

    • 0 Comments
    It's no secret that I love efficiency. That should surprise no one that knows me. What may surprise them, however, is long it took me to get an EZPass . Last month when I took the kids to Sesame Place, we forgot to borrow the EZ Pass (my mom has one)...
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