As many of you know, MacBU celebrated our own 10 year anniversary earlier this year. As you may also be aware, we're also celebrating the 10 year anniversary of the Apple "Think Different" advertising campaign which debuted September 28, 1997.
You know when you've stumbled into MacBU territory at Microsoft because of all the Think Different posters on the walls. We've really got quite a collection, including Alfred Hitchcock, Maria Callas, Frank Sinatra, Bob Dylan, Miles Davis, Amelia Earhart, Richard Feynman, and many others. Many of these framed originals greet us every day, and some have become like old friends - a welcome part of our daily experience.
We recently surveyed MacBU team members for their thoughts about the various Think Different campaign posters that we share. Here are some of our responses.
Lucy & Desi
Jim Henson & Kermit
And finally, a small homage to the last 10 years of thinking different and many more years to come.
Here's to the crazy ones, the misfits, the rebels, the troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the statusquo. You can quote them. Disagree with them. Glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see g- enius. Because the people who are crazy enough to think they can change the world are the ones who do.