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April, 2010

  • Made 4 You Blog

    Social CRM: Top priority for CMOs

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    Riporto un post molto interessante di Harish Kotadia (tratto dal suo blog) che tratta del tema Social CRM.

    Come potrete leggere, il Social Networking sta diventando un canale fondamentale per raggiungere i propri clienti e quindi dovrebbe essere inserito all’interno della Strategia Relazionale aziendale come uno degli elementi chiave della strategia stessa.

    Purtroppo l’articolo rileva che, nonostante questa evidente opportunità, gli investimenti delle aziende in quest’area sono ancora molto bassi.

    Buona lettura.

    There is a unique opportunity for marketers to leverage emerging media for Social CRM, which can be defined as business strategy of engaging customers through Social Media for building trust and brand loyalty.

    leggi l’articolo completo

  • Made 4 You Blog

    Three Things Businesses Need to Focus on For Successful Social CRM by Customer Think

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    Ecco un post interessante (di Jacob Morgan) che parla di Social CRM.

    I was recently interviewed by the Wall Street Journal and was asked what the three most important things are for small businesses as they pertain to Social CRM (this applies to large businesses as well). My response focused on listening, acting, and integrating the customer into the business. Here’s a quick high level run-down of what these are.

    leggi articolo completo

    Cosa ne pensate?

  • Made 4 You Blog

    Financial Relationship Services – 18 Febbraio 2010

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    Il 18 Febbraio ho avuto il piacere di partecipare come speaker all’evento “Financial Relationship Services”; Evento riservato a Banche e Assicurazioni che come Microsoft abbiamo organizzato alla Pinacoteca di Brera a Milano.

    Oltre ovviamente alla location … veramente bella e molto suggestiva, la partecipazione è stata elevata e ho avuto l’opportunità di parlare con diversi responsabili Business e IT di importanti istituti Finanziari Italiani e internazionali.

    L’argomento era ovviamente legato alle soluzioni di tipo Relazionale.

    Si è parlato in modo esteso di CRM e di come queste soluzioni possano rappresentare (se ben implementate) uno strumento efficace per gestire al meglio la relazione con i nostri Clienti e ottenere Vantaggio Competitivo.

    Si è parlato anche di Social Computing, Web 2.0, Advertising, … e di come questi strumenti possano rappresentare un ulteriore canale di comunicazione con i nostri Clienti.

    Ho pensato di condividere con tutti un estratto della mia presentazione, nella quale vengono trattati i seguenti argomenti:

    1. Trend di Mercato
    2. Esigenze Business e IT nel mercato Finance
    3. La piattaforma tecnologica Microsoft

    Roberto Andreoli

  • Made 4 You Blog

    Misurare i benefici del Social CRM

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    Un interessante video sul tema Social CRM.

  • Made 4 You Blog

    The Power of Microsoft Dynamics CRM Online & Microsoft BPOS

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  • Made 4 You Blog

    Social CRM – Microsoft Dynamics CRM & Twitter

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    Dynamics CRM integra Twitter. Riteniamo che sia un’ottimo esempio di come sia possibile catturare informazioni destrutturate per renderle aziendali e analizzabili.
    L’articolo completo è tratto da CIO.com

    Microsoft Ties Dynamics CRM to Twitter
    Microsoft has integrated its Dynamics CRM (customer relationship management) software with Twitter, in just the latest move by an enterprise software company to latch onto the wildly popular micro-blogging service.

    By Chris Kanaracus

    Thu, July 09, 2009 — IDG News Service — Microsoft has integrated its Dynamics CRM (customer relationship management) software with Twitter, in just the latest move by an enterprise software company to latch onto the wildly popular micro-blogging service.

    The social-networking accelerator — part of three new add-on modules Microsoft is releasing for Dynamics CRM — culls and catalogs relevant Twitter messages, such as a discussion about the Dynamics user’s company, and provides various analytic tools.

    The integration, announced Thursday, is also meant to help Dynamics users boost their sales databases. Twitter usernames can be converted into a Dynamics CRM customer record or sales lead, to which more data, such as a phone number, can be added over time.

    Click here to find out more!

    So far the accelerator is only compatible with Twitter, but Microsoft is planning to connect with other social networks as well.

    Microsoft’s move to connect with Twitter follows a similar announcement made in March by rival CRM vendor Salesforce.com. And an entire software company, CoTweet was formed around the goal of tapping Twitter’s potential for CRM.

    Twitter itself could end up getting in the CRM game, such as through a paid service that tracks and analyzes conversations around particular brand names, Forrester Research analyst Jeremiah Owyang speculated in a recent blog post.

    Meanwhile, Microsoft’s ongoing accelerator strategy reflects another trend: How traditional software vendors are responding to the rise of SaaS (software as a service), which is marked by frequent small updates, instead of a major release once a year or two.

    The other two CRM accelerators announced Thursday include a module that helps customers manage sales opportunities along with partners, and one for connecting Dynamics CRM systems to company portals.

    The modules can be downloaded at no charge and will be available within the next few weeks, according to Microsoft.

  • Made 4 You Blog

    Dynamics CRM a LEADER in the Gartner Customer Service Contact Center Magic Quadrant!

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    Per il secondo anno consecutivo Dynamics CRM è Leader nel MQ di Gartner per quanto riguarda gli scenari di Contact Center.

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