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Three Things Businesses Need to Focus on For Successful Social CRM by Customer Think

Three Things Businesses Need to Focus on For Successful Social CRM by Customer Think

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Ecco un post interessante (di Jacob Morgan) che parla di Social CRM.

I was recently interviewed by the Wall Street Journal and was asked what the three most important things are for small businesses as they pertain to Social CRM (this applies to large businesses as well). My response focused on listening, acting, and integrating the customer into the business. Here’s a quick high level run-down of what these are.

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