Being concise, but being clear and delivering confidence in the message is a tough day-to-day challenge.

Or as Mark Twain said: “I didn’t have time to write a short letter, so I wrote a long one instead.”

I tend to go with the “Back of the Napkin” approach when formulating any story: What? How? Why? Who? When? Where? arranged appropriately and answered concisely.

So, apart from all the action at E3, I really liked these few words from Nintendo: