Fun, sound-bite laden NYT article on the overuse of ‘authenticity’:
  • “Facebook is me on my best day”
  • “[you can’t be told] to act authentic and still be authentic”
  • “The best way to sell yourself is not to appear to be selling yourself”
Though the article says “calculated authenticity” I think maybe it’s “aspirational authenticity”.

Question is: if you act like you on your best day, does your best day gradually get better over time?