Microsoft has teamed up with MTV to promote Windows Live Local on their mtvU (MTV University) show "Quad Squads." The show is "Apprentice"-like in that it pits two 4-person teams from different universities to complete challenges in order to win prizes. Windows Live Local is highlighted in the 1st episode as a Marketing challlenge - how to market Windows Live Local. In addition to a new laptop pc, X-box with games and a Zune the winners get an opportunity to interview with Microsoft for a full-time job. I'm excited to see who wins because I'd get to work with them every day!
Check out the teaser for the episode here: http://www.mtvu.com/on_mtvu/quad_squads/.