Virtual Earth and Map Cruncher prove useful for home builders by allowing you to overlay planned developments. For example, let's say you're converting a parcel, adding a street, a block, or entire neighborhood (!) and you want to do some planning or marketing to potential customers; you can use the Map Cruncher tool to overlay your drawings onto our maps and aerial imagery. Take a look at this example from Active Web Solutions for the SnOasis Development Plan in The United Kingdom. Niiiiiiice.