Harley-Davison just launched its Great Roads application using Virtual Earth and it is sick! If you're a rider and want to find killer routes to drive on you should check out the new H-D site. Check out these features:
The site is really a great example illustrating the flexibility of the Virtual Earth platform!
I love how simple the the UI is considering the robust amount of information they have packed into it. Partnering with Best Western is a great way to co-market a site such as this to cover costs. And showing their dealer locations with a simple click changes the way store locators should be viewed! Instead of the old school store locator they could send people to this app with locations turned on; but, now they be driving traffic to their community site! H-D really did a great job of putting this together.