At the Global High Tech Summit this morning, we heard from Cadence Design Systems and our partner speakTECH on how Cadence has used social networking based on Sharepoint and Telligent's Community Server to increase brand consistency and increase its communication and loyalty with its customer community.
The case study can be found at http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000003532
Wow, that is real interesting stuff. Thanks for pointing that out.