To all management teams in our industry:
Please consider doing more of this: Increasing the minimum level of knowledge and modern actual practice required from software development sales personnel in order to negotiate projects with customers/users. Most of current sales personnel have notions, beliefs and premises no longer valid in the software development high-tech market in general. For example, that “analysis” or “design” or “programming” are separated stages in the software development process; they are not stages, they are concurrent activities. And many more decayed beliefs which could seriously decrease the chances for those projects to reach better business results and better customer satisfaction.
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