“What drives Downloads ?” Is an experiment I conducted at the end of the year. At the end of 2013 I did a little of experiment. The purpose of the experiment was build 2 apps that performed exactly the same function and only change the Icons, color, name and vocabulary and examine the download numbers over 5 days. Both apps were launched under following conditions: No app promotion; Non-specific ASO (App Store Optimization);No extra functionality i.e. no speech to text , GEO location, OCR etc.
To read more on this topic please check out my three part blog series.