Hi, please update your bookmarks.. I am migrating the partner marketing blog to the following address: Subscribe: http://feeds.feedburner.com/mheald Blog Address: http://blogs.msdn.com/mheald Thanks and apologies for the inconvenience

With the Australia-wide Heroes Happen {2008} launch events about to kick off in Sydney in February, you’ll want to make sure you’re up to speed on the new server products – Windows Server 2008, SQL Server 2008 and Visual Studio 2008...

Microsoft is always looking for ways to improve our programs and products to help Partners sustain business profitability for long-term success. We have been working hard to improve Microsoft Windows Vista, culminating in the upcoming Windows Vista Service...

For a summary view of Microsoft Unified Communications please follow the link below: Microsoft Unified Communications technologies can help our customers integrate telephone-based tasks such as phone calls, voicemail and conferencing with computer-based...

blu. is a platform developed specifically for the marketing professional as a single interface to manage a diverse suite of digital and interactive marketing solutions. Developed by BlueArc and powered by IgnitionSuite,  BlueArc’s flagship...

This is a great resource and covers some great articles including: Special Report: Viral Marketing 2006 - Benchmark Data, Practical Tips & Biggest Change How to Use Geotargeting to Find Your Best Customers - 5 Strategies & Pitfalls to Avoid How...

The launch of Windows Server 2008, SQL Server 2008 and Visual Studio 2008 represents the largest outreach to IT professionals and developers in the history of Microsoft. As a Microsoft Partner, the launch represents an opportunity for you to become a...

What is viral marketing and how do companies benefit from this strategy? Viral marketing is strategy that works well in the Internet, where a marketing message can easily and quickly grow from small to very big without spending as much for advertising...

Happy New Year from the Microsoft Partner Marketing team in Australia

Although our world can seem cash rich and time poor, in reality we have more than enough time. Find out more.

“Microsoft’s Director of Server & Tools, Martin Gregory, was recently interviewed by Ian Yates of ITRadio regarding the latest updates around some of Microsoft’s newest technologies, including Windows Server 2008, Visual Studio 2008 and SQL Server...

Innovate On Win Mobile features great benefits such as up to $800 worth of testing vouchers and 5 hours of Email-based support.  The navigation and initial enrollment form have been streamlined and provide easy access to great content. ACTION:  ...

What a night.. as part of our December Partner Marketing Roadshow (now called Fastlane) our focus is around Server 2008 technologies. Agenda included Bruce Rasmussen from Carpe Diem who focused on how to sell and position 2008 technologies. I came on...

We heard your feedback!  We recently launched a one stop shop to find partner events i.e. marketing etc.  Give it a go - click your state and look at the upcoming events. https://partner.microsoft.com/Australia/40040462

According to Frost & Sullivan, demand for Microsoft Unified Communications technology is already enormous in Australia - with the market anticipated to be worth AUD$415million in FY08* ensure you're ready to make the most of this promotion, Microsoft...

Are you ready to become a hero? Your customers will soon be relying on you to help guide them through the introduction of Visual Studio 2008, Windows Server 2008 and SQL Server 2008. Make sure you have the expertise necessary to capitalise on launch opportunities...

If you offer messaging or collaboration solutions to your customers, you can now offer secure solutions by attaching Forefront to Exchange or SharePoint server (ISA or Forefront Server). To help you articulate your secure solution, we’ve developed...

  Last night I attended Microsoft Networking Nights (Channel Builder) in Brisbane, QLD.  Networking Nights is an industry focused networking event with the objective of connecting with complimentary partners and learning about opportunities...

This campaign introduces the new online Infrastructure Optimisation Assessment Tool . This tool enables customers to quickly assess the state of their IT Infrastructure by answering 9 simple questions, and provides personalised downloadable results and...

The Optimize and Secure Your Core Infrastructure (“OSCI”) campaign is designed to create and accelerate opportunities by providing your customers with a methodology to reduce cost, improve service levels and increase agility by transforming...

5 steps for keeping visitors to stay on your website. 

A good marketing plan will identify your business goals, set objectives and targets, and most importantly, state the steps you will take to achieve it. For many businesses the idea of writing a marketing plan can appear a difficult and time-consuming...

When you buy a new Windows Mobile 6 device from Palm, HTC, Motorola or i-mate between Nov 1, 2007 and Feb 29, 2008, you can enter our draw to win a trip for two to your choice of one of the Seven Wonders of the Modern World, valued at $15,000. Let your...

In October this year, Microsoft released three new pieces of Unified Communications Software: Microsoft Office Communicator Server 2007, Microsoft Office Communicator 2007 and Microsoft Live Meeting 2007. And, according to Frost & Sullivan, demand...

Every year, Microsoft’s Networking Nights prove immensely popular with Certified, Gold Certified Partners and Small Business Specialist. And this year looks like it will be even more popular than ever – with a focus on Australia’s education sector. There...