My job increasingly involves marketing so I completely understand the need for a little sensationalism, but the European astronomers have gone entirely too far...

You CAN NOT call a planet w/a surface tempature of 1160 farenheit and a 10 day year 'Super Earth'. Its a complete misrepresentation and will probably result in poor decisions around the future direction of the US space program (which one do you think Congress is more likely to fund: a manned mission to Mars or Super Earth?)