Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

December, 2007

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    Slide deck from VFI briefing


    So, Finally! i am happy to be able to post the slides from the Voices for Innovation briefing with Jean Philippe Courtois on the 5th of November.


  • Matt Pilgrim - Talking 'Soft

    Voices for Innovation briefing



    VFI Banner Yesterday morning my team held a Voices for Innovation Partner briefing at the Apex City of London hotel in Seething Lane. The event was invite only and brought a mix of Partner execs, Industry analysts, Microsoft sponsors and some key Microsoft executives including Gordon Frazer (Microsoft UK MD) and Jean Philippe Courtois (President of Micro soft International). Some of the attendees were fresh of the train from Brussels after attending a Partner innovation event, these included Q-Go and Skinkers so a special line of thanks is owed to these guys for making the effort to attend (and present). 

    The Event ran extremely well, with a attendee list just under 60. The agenda was well balanced and the presentations were informative, interesting and at times inspiring.

    The morning began with a warm welcome from Microsoft UK MD Gordon Frazer. Gordon outlined the importance of a collective voice and gave an insight into what the agenda contained.

    First up was Martin Hingley, Chief Research Officer for IDC EMEA. Martin gave an update on the UK IT Market and an insight into an Economic Impact study carried out by IDC on behalf of Microsoft. Martin gave some interesting observations on the UK Market including reasons as to why the UK is an attractive place to start a business and some interesting statistics, such as 2007 has seen 3.4% IT spending/GDP compared to 2.5% worldwide and that in 2007 there were just under 1.4 million people in IT employment with just over half a million of those in Microsoft-related IT employment! Martin also gave some predictions around the amount of data being created (a stupidly large number that i am not going to try and quote!) and when we might see an end to Moores law regarding transistors eventually reaching a density of the Atomic scale.

    Next to the lectern was Chris Parker, LCA Director, Microsoft. Chris' presentation was on policy and politics. Chris was able to give some examples of on-going debates and the importance of a unified voice within various areas of the economy. There were quite a few references to open XML and how this debate can potentially impact the lives of many different people. Chris finished up by introducing Skinkers, a Microsoft Partner with a solution that was born from a spinout from Microsoft's Cambridge labs, and a deal that was brokered by IP Ventures.

    The Skinkers Demo was great, previewing the latest release of Livestation, live peer to peer video streaming technology. Matteo Berlucchi was on top form as always, making sure the demonstration was light and quirky but also very impressive!

    banner2As i mentioned earlier, we were lucky enough to be joined by Jean Philippe Courtois, President of Microsoft International. Jean Philippe was questioned by Martin Hingley who pressed him on some very pertinent points such as why VFI is so close to his heart, Microsoft's strategy, how markets vary across Europe and Microsoft's spend in R&D. I found Jean Philippe to be incredibly open and a truly engaging speaker, which was reflected in comments at the networking lunch afterwards. Jean Philippe rounded of his time on stage with some open questions from the floor, which he again answered very openly and honestly.

    Finally our day was concluded with Daniel Doll-Steinberg, CEO ofTribeka and also a VFI founding member. Daniel gave his perspective on VFI and how it has helped him both personally and professionally. We learned what you can get from involvement and more importantly what you need to invest to see a return (mainly time). It was fascinating to learn how he got involved and even more fascinating to hear of his experiences of sitting in meetings with representatives from Brussels and being able to actually affect change that has helped his business grow.

    One of the debates we discussed is the OpenXML campaign. Open XML is a platform neutral, open file format, so that information and documents created by applications on one platform can be used by applications on other platforms. Novell's OpenOffice already supports Open XML, and Corel announced support for it in WordPerfect. You can support this campaign at

    Verification of the success of this event came at the networking lunch, where i was approached by a number of people not only wanting to sign up but looking to take an active roll! keep an eye out for the next event and take some time to browse the website and enroll! -


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