Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

July, 2008

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    What do my team do?

    • 0 Comments

    I work for a team called the Creative Development team; meaning we help build Partnerships with web agencies,

    what we do

    This is a new audience for Microsoft to start to build relationships in and some people i speak to struggle to get our position in this Market. i think these slides really help to articulate what we are about....

    what we use

    Another common mis-conception associated with my team is around our drive for the adoption of Silverlight; people assume we are going head to head with Flash and that Silverlight is a 'Flashkiller' - this is simply not true. Silverlight is about choice, its about giving companies who embrace our technology an alternative option that might improve the way their developers can interact with a designer and truly deliver on the brief from the Customer.

    Hey, in some instances we will choose Flash over Silverlight, take my last post about Mojave: part of the brief would have been to deliver that message to as many people as possible, hence the choice of an ubiquitous browser plug-in. Had the brief been more skewed to a rich and immersive user experience, who knows...... :)  

  • Matt Pilgrim - Talking 'Soft

    The Mojave Experiment

    • 1 Comments

    Not breaking news but well worth a post!Mojave

    Microsoft just don't do enough of this kind of thing, hear say is a powerful thing....

Page 1 of 1 (2 items)