Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

March, 2010

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    Xbox is top of the charts!

    • 0 Comments

    Xbox has become the top selling console ahead of Wii and PS3 for the first time in over 2 years.

    xbox360

    http://www.bloomberg.com/apps/news?pid=20601204&sid=a4dTpLxxCyOE

    With the recent release of Bioshock 2 and Project natal on the horizon, this console is going from strength to strength!

  • Matt Pilgrim - Talking 'Soft

    Getting the Mojo back…

    • 0 Comments

     

    This month, we have 3 ad campaigns running simultaneously. They all have a similar sense of fun about them, and show real people using our products, giving Microsoft a human face. Whilst each campaign has a distinct feel (Windows 7 focusing on simplicity and ease of use, IE8 on security and privacy, and Bing targeting information overload and how it aims to solve it), there is an overall look and feel that is very Microsoft and that we hope will give us a ‘halo’ from one product to another.

    You’ll find a bit more about each campaign below:

     

    clip_image001

    clip_image002

    clip_image003

    clip_image004

    clip_image005

    clip_image006

    Windows 7 – these ads continue the successful I’m a PC message, with 7-second demos. Over the month, across iTV, Channel 4 (plus e4 and Film 4), Five and Sky we’ve got 15’ spots running in popular shows with two per ad break to build frequency of message: Windows 7 simplifies your PC.To watch a Win7 ad on Parental Controls, click here.

    Internet Explorer 8 – designed to get IE back in the market, these ads build on the idea of the Windows 7-Second demos with 8-second demos (see what they’ve done there?). We’re also using the same 15’ strategy as with the Windows 7 ads. And these will also run across iTV, Channel 4 (plus e4 and Film 4), Five and Sky in popular programs. To watch an IE8 ad on Private Browsing, click here.

    Bing – our first set of television ads for Bing highlight the problem of ‘search overload’ and introduce the brand in a deliberately disruptive format (designed to make consumers sit up and listen). Next month, we’ll have Bing-themed spots on Channel 4 to take us beyond the brand name and highlight the product.  To watch a Bing ad on Search Overload, click here.

     

    Have you registered yet to start giving with Bing for Sports Relief..

    clip_image008

  • Matt Pilgrim - Talking 'Soft

    We’re all in…

    • 0 Comments

    image

    Microsoft CEO Steve Ballmer just finished giving his presentation on Microsoft’s cloud strategy at the University of Washington. If you didn’t view it then please watch the recorded version, he makes it very clear where our R and D bucks are going and where he wants the workforce to focus their efforts.

    To go a little deeper on what this all means, start here…

    http://www.microsoft.com/cloud/

    Live as of about 2 hours ago…

  • Matt Pilgrim - Talking 'Soft

    Ballmer on cloud services…

    • 0 Comments

    Steve Ballmer will today (6pm in the UK) deliver a speech on Microsoft’s strategy with regards to cloud services. This is the first step for Microsoft to better outline the overall Cloud Story. Next steps will include advertising and broad PR.

    Steve will discuss what’s ahead for computing, with a focus on how cloud computing will change the way people and businesses use technology.

    Watch the speech live Thursday, March 4, at 1 p.m. EST/10 a.m. PST / 7 p.m. CET

    clip_image002

  • Matt Pilgrim - Talking 'Soft

    Now the dust is settling…

    • 0 Comments

    To step away from technology for a moment; something that has been playing on my mind recently is the horrendous injury suffered by Aaron Ramsey in Arsenal’s 3 – 1 victory over Stoke at the weekend.

    Ramsey Sorry, not nice.

    Football is a fickle game and one of the main reasons its so beautiful is that is sparks conversation on topics that everyone can relate to in their own lives; this is no different. Everyone has their own opinion on whether the player who committed the foul should be punished or not and the most common phrase you’ll hear is “he’s not that kind of player”. At just 23 years of age Ryan Shawcross actually has a history  of putting players out of the game for considerable lengths of time.

    Aaron Ramsey – Double fracture of the Tibia and Fibula

    Ryan Shawcross – 3 match Ban

    Fair?

    Nice article from Arseblogger….http://www.oleole.com/blogs/arseblog/posts/quothe039s-not-that-kind-of-playerquot

Page 1 of 1 (5 items)