Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

June, 2011

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    There’s amazing people out there…


    It was nearly 3 months ago but is far from a distant memory! In the first week of April I competed in and completed the 2011 Marathon Des Sables (MDS), I need to say a huge thank you to all who sponsored and supported me and also wanted to offer some info on the impact the money is making!

    My final total sponsorship was £13,138.23 which is both overwhelming and truly remarkable. I would like to give you a little more information about where the money that was donated is going and also a little about the event itself; read on if you are interested or just skim the pictures if you are busy!

    All about the money…

    My chosen Charity was Hope For Children, HOPE's aims and objectives are to help disabled, orphaned, poor and exploited children, in particular those living in developing countries. This is achieved through providing, promoting and advancing children’s rights to basic necessities, including education and health care, aimed at sustaining their long term development. To make things a little more real, let me introduce you to someone…


    This is James and the money people donated saved his life.


    James is an 8 year old boy who fled to Kampala because of abuse and the war in North Uganda, he was forced to live on the streets (1) but it was still better than where he came from. Living on the streets is incredibly dangerous; violence and sexual abuse is commonplace (2); James has to beg every day just to get scraps of food to survive. The street children are seen as a problem by the police who regularly round them up, put them in cells and subject them to regular beatings and abuse (3). One of James’ friends actually died from the attacks he received in police custody.


    Kampala is just one of the places that Hope for Children are helping. One of HOPE’s workers found James on the street (4), offered him counselling and support and helped him to get into a local school. The money that you have given has paid for James to receive an education and more importantly support from professionals who have helped him to stop substance abuse (5), leave a world of beatings and sexual attacks (6) and integrate into normal society.

    Special thanks to all the corporate sponsors…

    Microsoft, ICS Solutions, HowSplendid, DotNet Solutions, Resource IT, The Fantastic Tavern, cScape, Black Marble, Mando Group, Sword, Bluesource , Core GB, Clearpeople and Orion Lodge

    You have let this boy become a child again and whilst he has lost his innocence forever he now has HOPE. Thank you

    Below is a picture as proof that I did it!


  • Matt Pilgrim - Talking 'Soft

    Mobile Marketing


    I read an interesting stat this week stating that there are 3 times as many smart phones activated every day than there are people born! This really got me thinking about Mobile as a digital trend and in particular mobile marketing. take a look at this great infographic from the folks at Microsoft Tag

  • Matt Pilgrim - Talking 'Soft

    The Change in Marketing


    Its no secret how Marketing has changed but its interesting to look at those changes to understand how technology and consumer trends are changing the world around us. Digital Marketing or the impact of new marketing channels and consumer behaviour is seen by many as the fourth ‘Industrial revolution’ (it’s pretty big).New marketing channels and changes in consumer behavior are forcing organisations to reconsider how they engage consumers online and the implications of a customer journey.

    To explain how marketing has changed its useful to explain in a 101 style explanation, I’m no Marketer but to give some loose context, in the 80‘s Marketing was broken down into 7p’s

    • Product
    • Place
    • Promotion
    • Price
    • People
    • Process
    • Physical Evidence

    These 7 points are all elements that a business could control, with the emergence of the web and now connectivity everywhere marketing has become far more complicated…

    Again in the most basic explanation, we have to consider 5I’s when thinking of Digital Marketing and the impact of social media and consumer behaviour


    • Identification – Who are your customers
    • Individualization – Create a personalized experience
    • Interaction – Marketing is now being touted as a series of conversations,  turn conversations into relationships into advocacy
    • Integration – Every part of an organization has a part to play, you need a consistent brand and a flow of information inside and outside of your business
    • Integrity – With conversations happening everywhere organisations have to operate with a high degree of integrity

    As i start to write a bit more, perhaps i can start by digging into a few Digital trends that are driving the bigger change…

  • Matt Pilgrim - Talking 'Soft

    lets start again


    So, it has been a long time since my last post and its about time I started writing again. My role has changed slightly in that I am still at Microsoft but working for the Digital Marketing Platform Group. This means i still get to talk to people about the things that i am passionate about (user centred design, creative genius and New technology) but I also get the opportunity to help Partners and Customers to shape solutions that address the changing digital trends.

    Exciting times, I hope i can offer some interesting thoughts…

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