Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

September, 2011

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    Adtech. A (late) roundup


    I attended Adtech last week in London and rather than give a blow by blow account of the day, I thought I would share some salient points that I picked up from the sessions that I attended…

    Adtech is a conference aimed at Digital Marketers and Advertising Agencies and features sessions by Brands, solution providers and industry experts, key sponsors this year were Sitecore (yawn Smile), Infosys, Casale Media,, Matomy and White Label Dating.

    Nuggets of info…

    • Content is king and your digital strategy should be focused around your content strategy
    • Amazing content is not enough, it needs to be ‘remarkable’ – ie. People want to comment/talk about it
    • 75% of companies know that their customers are Social, only 10% of companies are actually doing something about it
    • 22% of internet time is social
    • People are going to a brands site less and less but they still want to access the content – need an open and extensible platform, surface content through webparts to Facebook, ad banners, etc
    • Social media is all about affecting business in real-time
    • Digital Marketing is not about changing how we communicate but about changing how we do business
    • There are 3 trends predicted within Social
      • 1. SOCO – SocialCommerce
        • Think Facebook stores
        • Think integration of Facebook/Twitter into ecommerce sites
      • 2. SOCAL – Social Local
        • Location based social, think Groupon plus Foursquare or Google Latitude
      • 3. SOGA – Social Gaming
        • Angry Birds gamers clock up 175 years of game time every day
        • The key to harnessing gamification is ‘Light Progression’ – offering rewards for participation

    A great case study to put a lot of this into context is Dominos Pizza who partnered with RGA in the US to ‘re-invent’ their brand in under 3 months using the power of social.

    Take a look at the campaign here:

    They Crowd-sourced ideas and listened to their consumers, Created the dominos tracker that allows you to see who is making your Pizza, track it minute by minute through being created, cooked and delivered and then rate your Pizza once it arrives, this is then shared back to the person that made it! Dominos have seen a 30% rise in net new sales, 65% increase in return business and a 14.3% increase in in-store sales.

  • Matt Pilgrim - Talking 'Soft

    Great Infographic on Media usage


    Courtesy of Adage this shows the media consumption of different generations, hour by hour. very cool. Hat tip to the Digital Marketing Platform Group at Microsoft…

    Looks like Grandpa keeps falling asleep with the radio on because he spends all day reading the news online and chatting to the grandkids on Facebook Winking smile

  • Matt Pilgrim - Talking 'Soft

    The ROI of Social Media


    Today seems to be a day for infographics. another nice one on the ROI of social media, a widely disputed topic, kudos to MDG Advertising for this one…

  • Matt Pilgrim - Talking 'Soft

    Avoiding online customer complaints…


    Or more specifically, how to avoid an online complaint blowing up and trending on twitter or gaining momentum from disgruntled customers who want to join the fanfare but wouldn’t have lit the fire.

    Its a very common problem and many organisations are looking at how they monitor social media traffic for negative posts about their brand, they are either hiring people within their company or paying for a 3rd party to monitor on their behalf.

    Taking advantage of social media platforms to boost your brand or even just adopting some of the methodologies associated to them to improve productivity is something we talk about a lot in my team. its a huge part of any digital marketing platform but we rarely extend that conversation to think about how to handle situations that arise from the use of these mediums. I love a good infographic and this one tells a great story on the journey of a customer venting their frustration at a bad customer experience and how an organisation might use the new tools at their disposal to calm the situation…

    Kudos to Zengage…

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