Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    Mobile Marketing

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    I read an interesting stat this week stating that there are 3 times as many smart phones activated every day than there are people born! This really got me thinking about Mobile as a digital trend and in particular mobile marketing. take a look at this great infographic from the folks at Microsoft Tag

  • Matt Pilgrim - Talking 'Soft

    The Change in Marketing

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    Its no secret how Marketing has changed but its interesting to look at those changes to understand how technology and consumer trends are changing the world around us. Digital Marketing or the impact of new marketing channels and consumer behaviour is seen by many as the fourth ‘Industrial revolution’ (it’s pretty big).New marketing channels and changes in consumer behavior are forcing organisations to reconsider how they engage consumers online and the implications of a customer journey.

    To explain how marketing has changed its useful to explain in a 101 style explanation, I’m no Marketer but to give some loose context, in the 80‘s Marketing was broken down into 7p’s

    • Product
    • Place
    • Promotion
    • Price
    • People
    • Process
    • Physical Evidence

    These 7 points are all elements that a business could control, with the emergence of the web and now connectivity everywhere marketing has become far more complicated…

    Again in the most basic explanation, we have to consider 5I’s when thinking of Digital Marketing and the impact of social media and consumer behaviour

     

    • Identification – Who are your customers
    • Individualization – Create a personalized experience
    • Interaction – Marketing is now being touted as a series of conversations,  turn conversations into relationships into advocacy
    • Integration – Every part of an organization has a part to play, you need a consistent brand and a flow of information inside and outside of your business
    • Integrity – With conversations happening everywhere organisations have to operate with a high degree of integrity

    As i start to write a bit more, perhaps i can start by digging into a few Digital trends that are driving the bigger change…

  • Matt Pilgrim - Talking 'Soft

    lets start again

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    So, it has been a long time since my last post and its about time I started writing again. My role has changed slightly in that I am still at Microsoft but working for the Digital Marketing Platform Group. This means i still get to talk to people about the things that i am passionate about (user centred design, creative genius and New technology) but I also get the opportunity to help Partners and Customers to shape solutions that address the changing digital trends.

    Exciting times, I hope i can offer some interesting thoughts…

  • Matt Pilgrim - Talking 'Soft

    Partner Tips #3

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    Know your brand (pt. 3)  - The Nirvana

    So just for a little bit of fun and to carry on from tips 1 and 2, how amazing would it be if you could build such a strong brand that not only could the vendor you are partnering with identify your business from your logo, but that logo would invoke emotional attachment and the vendor could connect with your company values and key skills.

    Can you identify these brands? what emotions do they provoke?

    1.

    guess-the-logo3

    2.

    guess-the-logo7 

    3.

    logo4

    4.

    logo6

    5.

    logo8

    6.

    logo201

    7.

    logo13

  • Matt Pilgrim - Talking 'Soft

    Partner Tips #2

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    Know your brand (pt. 2) – the exercise – Ten questions to ask yourself

    To follow on from my post (Partner Tip #1) try asking these questions of your business, it might help put things in perspective…

    1. Can you state your five most relevant and compelling brand attributes (adjectives that describe your business)?
    2. Have you identified and documented your short-term and long-term goals?
    3. Do you know what those around you would say is your organisations greatest strength?
    4. Are you clear about what you don’t do?
    5. When people introduce you, what words do they use to describe what you do?
    6. Can you clearly describe what differentiates you from your competitors?
    7. Do you have a brand positioning statement that describes: what you offer, for whom and how you are different?
    8. Can you clearly describe your target audience or the ‘sweetspot’ for your solution?
    9. Do you have your own newsletter or ways to keep in touch with your vendors and target audience? 
    10. Do you know the next step in the evolution of your brand (i.e. What you need to do next to increase your visibility among your target audience members)?
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