Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius

Matt Pilgrim - Talking 'Soft

views on digital marketing, emerging technology and creative genius
  • Matt Pilgrim - Talking 'Soft

    Partner Tips #1

    • 0 Comments

    1. Know your brand

    When working with a vendor it is important to understand what your company brand stands for. Think of the image that you wish to portrait within that organization and stick to it.

    This isn’t a reference to the skills that your teams possess or services that you can provide, products that you sell or solutions that you build. This is more about how you present those skills and services, how you pitch the products you sell and how you reference the solutions that you have built.

    What do you want people to say when asked about your business?

    Some of the most successful Partners that I have worked with do an excellent job of expressing their brand to a vendor; quite often this is done without explaining it, but through the style of presentations that they give, through the way in which they interact with the vendor. In most cases this is exactly the same message that you would try to portrait to a customer to emphasize why they would choose your business to deliver a service. If you think about it, this makes perfect sense, as in most cases you want the vendor to be able to articulate your uniqueness or differentiators to their customers.

    Be proud of your company culture; it is a representation of the people you employ, and lets face it, they are the heartbeat of your business and the most important asset you possess. It’s a well known fact that people buy from people, so be proud of yours.

  • Matt Pilgrim - Talking 'Soft

    Google breakthrough

    • 1 Comments

     

    Google have announced ‘single sign on’ support for a number of their web applications. Happy days. this really improves the overall experience of their product set and will even let you manage more than one mail account without the need to sign out then in again. Impressive.

    Prompted me to research into when Microsoft realised this feature was important to the success of web based applications… can't quite believe it's been 10 years...

  • Matt Pilgrim - Talking 'Soft

    Marathon des Sables…

    • 0 Comments

    The Marathon des Sables is hailed as the toughest footrace in the world. To compete, not only do you need to be fit, you need extreme mental strength .

    MB5H1820The MDS covers 243km (151 miles) over 6 days; with the stages split to approximately 25km, 34km, 38km, 82km 42km and 22km. Competitors are required to carry everything they need for the duration of the event (apart from a tent) and water is rationed throughout the various stages. If that doesn’t sound so bad; the final detail is that the event is staged across the Sahara Desert in Morocco!

     

    OX1A1406Competitors are completely self-sustained and will have to endure temperatures of up to 120⁰F, run over uneven rocky and stony ground and battle with sand dunes for 15 – 20% of the distance. The heat, distance and rubbing is likely to trash your feet. Dehydration is a serious threat throughout the duration of the race. Physical fitness is a fundamental requirement but mental stamina probably constitutes atleast 50% of whether competitors complete or not. The fourth day of the race really epitomizes what this event is all about: 45 – 50 miles across the barren wilderness with a 42km marathon distance the very next day. This really is the toughest footrace on earth!

    ….And I’m competing!!

  • Matt Pilgrim - Talking 'Soft

    Hope for Children

    • 0 Comments

    HOPE's aims and objectives are to help disabled, orphaned, poor and exploited children, in particular those living in developing countries. This is achieved through providing, promoting and advancing children’s rights to basic necessities, including education and health care, aimed at sustaining their long term development. Hope for Children endeavor to:

    • Hope Logo 300DPI Improve the quality of life and advance the rights of children.
    • Bring about change for good on behalf of children and families, and encourage them to participate in processes which enhance their equality, self-reliance and long term sustainable development.
    • Wherever possible to provide practical support which allows children to grow up within their own families and communities

     

    I’ll be attempting to complete the Marathon des Sables in March / April 2011 to raise £7k for Hope for Children. Do something amazing…

  • Matt Pilgrim - Talking 'Soft

    Ross Brown Solution Partner Keynote WPC10…

    • 0 Comments

    Some of you were there but might want to share with other people within your organization but if you weren’t at WPC this is a MUST VIEW

    Ross Brown does a great job of explaining the Partner eco-system at Microsoft and some positive changes coming in this year…

     

    Get Microsoft Silverlight
Page 3 of 24 (116 items) 12345»