Using the Windows Live Messenger Library, Coca-Cola and Panini are able to promote their brands on a site that encourages active participation and engagement through player card trading. By having users invite their Messenger friends to play with them on the site, Coca-Cola and Panini take advantage of the user’s Windows Live social network to grow the usage of the site. This experience is possible using presence, contact management, and instant messaging features of the Windows Live Messenger Library.
If you have also developed a cool app using the Windows Live Messenger Library, please contact us and we may even feature it on our blog!
Here are some screenshots: