What do you need to conduct a successful campaign, what can Microsoft do better? 

As we move into our new fiscal year, i would love your feedback about our through partner campaign give gets.  Last year we tailored give gets based on your input - examples include:

1) Collaboration Campaign - Menu approach i.e. Insights workshop, case studies, practice management workshops, POC funding and quarterly networking with our account managers

2) Unified Comms - Exchange business value tool subsidisation, POC funding, Windows mobile phones for events (showcase push technology)

Not confirmed but we will 'probably' execute the following campaigns in mid-upper mid-market so please tailor your answers around the below:

  • Business Productivity - Collaboration & Unified Comms
  • Core IO - Security & Virtualisation
  • Application Platform - Biztalk & BI (Public Sector focus)

What are your thoughts?  Please email me direct at mheald@microsoft.com 

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