There has been a big emphasis lately on digital marketing through key word search, website, electronic direct mail etc. and don't want to de emphasise the value of direct mail (DM) marketing if done properly in your media mix.  I came across this article by Joanna Krotz who writes editorials for the Microsoft Small Business Center who touches on the 5 steps of conducting a successful direct mail campaign.  I think you will find this article useful and let me know your thoughts.

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