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Last month, Window’s Internet Explorer launched Carbon Grove, an environmental campaign designed to help Internet users to pursue reductions in their personal carbon footprints. We are excited to announce that we expanded the campaign to France, and in partnership with American Forest we are taking steps to make the virtual forest a reality through the planting of up to 250,000 real trees in deforested regions across the globe.
Carbon Grove is a carbon footprint reduction reminder service that can help users track their carbon footprint. By participating in Carbon Grove’s campaign, Internet users nurture a virtual tree seedling and Internet Explorer will sponsor the planting of a tree in a region of need around the world.
To participate in the campaign, users register at www.carbongrove.com and follow the simple steps to plant a virtual tree. Users will then visit their tree once a week and watch it grow. As part of the campaign, Carbon Grove will send weekly reminders to users with updates on their trees’ growth and how it has become shelter for virtual animals. The weekly email reminder will feature a link to the user’s tree, as well as tips on how to help improve the environment in simple but meaningful steps.
Carbon Grove is built on Windows technology and Silverlight, and works with Internet Explorer 7 or Internet Explorer 8 beta. If IE7 or IE8 beta is not already installed on the user’s PC, both are available as free downloads. With a beta version of Internet Explorer 8, users can also take advantage of IE8’s new Web Slice feature to monitor their tree’s progress no matter where they are browsing.
To plant your virtual tree and help our eco-system, visit www.carbongrove.com.
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