Todd Bishop from the Puget Sound Business Journal wrote a great profile of Rob Bernard, Microsoft's Chief Environmental Strategist. Todd will be following Rob Bernard throughout 2009 to assess Microsoft's progress on environmental initiatives.

“Even when you're well-intentioned and want to do things that help the environment, the decisions are often very difficult. That’s one of the big societal challenges that we see across all aspects of the environment.”  -- Rob Bernard

“I think he’s the real deal. It’s not unique, really, to see different people at these companies who are true believers.” -- Casey Harrell, Greenpeace International organizer

Read more at http://www.techflash.com/microsoft/Microsofts_first_environmental_chief_engages_company_critics39201517.html