Microsoft Tops CSR Brand List

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Microsoft Tops CSR Brand List

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Consumer perception of corporate responsibility does not necessarily correlate with rankings like the CRO 100, according to a recent survey.

A new Corporate Citizenship Study was just released by Penn, Schoen & Berland Associates, Burson/Marsteller and Landor. When asked to rate which companies they see as the best corporate citizens, survey respondents put Microsoft and General Mills at the top of the list.The citizenship report urges companies to associate their CSR efforts with their brands in order to maximize the investment in CSR reporting and compliance.

The full study is available at http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Corporate%20Citizenship%20Executive%20Summary.pdf

You can read more about this at Environmental Leader -

http://www.environmentalleader.com/2009/07/07/microsoft-general-mills-top-csr-brands-list/

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